What are your SMART goals for your venture in the context of social media? How do your SMM goals support your overall business goal(s)? Select one social media platform and complete the 8 C’s of strategy development for it – categorize, comprehend, converse, collaborate, contribute, connect, community, and convert. How does your strategy align to your goals?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Title: Leveraging Social Media for Business Success: A Comprehensive Strategy for Facebook
Introduction: In the contemporary business landscape, social media has emerged as a powerful tool for organizations to connect with their target audience, build brand awareness, and drive customer engagement. To harness the full potential of social media, it is crucial for businesses to set SMART goals that align with their overall objectives. In this essay, we will outline SMART goals for a venture’s social media strategy and apply the 8 C’s of strategy development to the popular platform, Facebook.
SMART Goals for Social Media:
Specific: Increase brand visibility and awareness on Facebook by targeting new customer segments.
Measurable: Achieve a 20% increase in Facebook followers within six months.
Achievable: Post high-quality content consistently and engage with users through comments and messages.
Relevant: Enhance customer loyalty and satisfaction by providing valuable information, addressing queries, and resolving concerns promptly.
Time-Bound: Increase website traffic from Facebook by 30% within one year.
Alignment with Business Goals: The chosen SMART goals support the overall business objective of expanding the customer base, improving brand recognition, and driving website traffic. By targeting new customer segments, increasing followers, and engaging with users effectively, the social media strategy aims to create a strong online presence that aligns with the venture’s growth aspirations.
Applying the 8 C’s of Strategy Development to Facebook:
Categorize: Identify target audience segments based on demographics, interests, and behaviors to tailor content and advertising campaigns accordingly.
Comprehend: Conduct thorough market research to understand the preferences, needs, and pain points of the target audience, ensuring content resonates and adds value.
Converse: Encourage two-way communication by promptly responding to comments, messages, and reviews, fostering a positive brand image and building trust.
Collaborate: Partner with influencers or complementary brands to create collaborative content or cross-promote each other’s products/services, expanding reach and credibility.
Contribute: Share informative and relevant content that educates the audience about industry trends, product benefits, or solutions to common challenges, positioning the venture as an authoritative source.
Connect: Actively engage with industry-related groups or communities on Facebook, participate in discussions, and share valuable insights to expand the network and build relationships.
Community: Foster a sense of belonging by creating a community around the brand where users can interact with each other, share experiences, and provide feedback or suggestions.
Convert: Utilize Facebook’s targeted advertising features to convert social media followers into website visitors or paying customers through compelling call-to-action campaigns.
Strategy Alignment: The comprehensive strategy outlined above aligns perfectly with the SMART goals set earlier. By categorizing the target audience effectively, comprehending their needs, conversing actively, collaborating with influencers/brands, contributing valuable content, connecting with relevant groups, building a community, and utilizing conversion-focused advertising campaigns, the venture can achieve its desired outcomes on Facebook.
Conclusion: A well-defined social media strategy is essential for businesses to leverage platforms like Facebook successfully. By setting SMART goals that align with overall business objectives and incorporating the 8 C’s of strategy development into their approach, ventures can effectively build brand recognition, engage with their target audience, and drive conversions. Embracing social media as a business tool has become imperative in today’s digital era for sustainable growth and success.
