License or collaboration?

What is the difference between a fashion brand/product license (licensing) and a fashion brand collaboration?
Be very clear in differentiating the two terms.
Explain this thoroughly. What are the benefits of each, downsides to each?
Provide very specific examples (fashion related ONLY).
Comment on at least 2 other students’ posts.
You will find all the information you need in the textbook, lectures and videos (this is discussed in the video
RUNWAY – in Chapter 9 module – which I see many of you did not watch!)

Sample Solution