Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual
appeals to market a product or make a point. This should be an image attempting to persuade. Avoid using
videos or commercials. Consider the purpose, targeted audience(s), context, and effectiveness or
ineffectiveness of the image along the three classical appeals (ethos, logos, and pathos).
In your introduction, identify the image, the purpose, and the targeted audience(s) of the image you are
analyzing. Include either a copy of the image or a link to where the image can be found. Also, include a thesis
statement at the end of the introduction that reflects the content of your essay.
In the body of the analysis, discuss the context (meaning) of the visual. Discuss the elements used in the visual
to get the reader to think a certain way and how the image employs a combination of ethos, logos, and pathos
to persuade. You might discuss visual elements like shapes, colors, size, shadows, and positions to name a
few. Also, discuss the effectiveness (or ineffectiveness) of these visual elements.
End with a brief conclusion that summarizes what you have learned from completing the analysis of the rhetorical situation.
Sample Solution
