Macro-environmental forces that could impact the SMMP

  Create a brief contingency strategy. This should be based on three macro-environmental factors that may potentially impact the iShirt campaign.   Instructions: In preparation for your presentation to senior management, you need to complete the SWOT analysis and determine external forces that could impact the iShirt campaign. Key elements of this Phase include: • Complete the SWOT analysis - Create the Weaknesses and Threats portion of the SWOT in the chart template. Refer to Figure 4-1 in the textbook for examples. • Choose three macro-environmental forces that could impact the SMMP – Please explain how these three external forces could affect the iShirt campaign, and how Apple could prepare to adapt.