Making a product’s factual statements

Nothing appears in an advertisement by chance. Each element of any ad has been combed over and debated by many people in order to ensure that the product catches the attention of a specific, targeted audience. Thus any part of an ad is the result of an intentional choice on the part of the ad’s creators. These creators have to be very careful, because although they must make their product look great, they cannot make any definite, specific claims about it. Otherwise, if the product doesn’t live up to the ad, then they can be sued for false advertising. Since this is the case, all ads are crafted to IMPLY a lot about a product, but to avoid actually stating anything that could be seen as an absolute fact.

What is the ad implying about the product, without actually making factual statements?

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