Honest Tea is classified as a ready to drink (RTD) tea, which is apart of the liquid refreshment beverage (LRB) industry. Honest Tea is also owned by the Coca-Cola brand. While Honest Tea is a part of Coca-Cola, the two drinks are in separate industry segments as Coke is a (CSD) carbonated soft drink. Currently the CSD large market share is in decline in the LRB industry, as it has been in recent years due to health concerns and, more recently, the Soft Drink Tax. The Soft Drink Tax is a controversial tax that is being considered in numerous U.S. states. It would require consumers to pay an additional fee for beverages with sweeteners (The Case). The Soft Drink Tax has received a large backlash from big soda companies, including Coca-Cola. Coca-Cola’s involvement has incited a public backlash- consumers feel that the lobbying efforts are self-serving. With Coca-Cola publicly advocating against the tax, our brand is placed in the spotlight. Although Honest Tea is in the RTD tea market and not CSD like Coke, Honest Tea is categorized as a sweetened beverage under this tax (Philly). With Honest Tea’s main value proposition being that it’s much healthier than other LRB’s, this tax positions us as equal to unhealthy soft drinks, and threatens our brand’s image.
IDENTIFY THE MANAGEMENT DECISION PROBLEM*
? How can Honest Tea position itself within the industry as separate from other Coca-Cola products (our brand owner) in regards to the attention brought about by Soft Drink Taxes?
? With the increased media surrounding the Soft Drink Tax, and our affiliation with Coca-Cola, Honest Tea needs to ensure that as a brand we are perceived by our values of “great tasting, healthy, organic beverages.” (Our Mission) The soft drink taxes circulating legislation are threatening to add tax to any drink with sweeteners in it, which includes Honest Tea. This could cause the public to perceive our product as less healthy, and less wholesome. Therefore, we should consider creating advertisements that focus on our position as simple and healthy. Even when we use some sweeteners, it’s lighter than other products, and its organic and fair trade (How). We should capitalize on these facts in a timely manner.
IDENTIFY A MARKET RESEARCH PROBLEM?
? In order to solve the Management Decision problem, we need to obtain information regarding our target market, and their perceptions of our product and the soft drink tax. We can collect this information by creating a survey of questions that address how our brand is positioned within the consumer’s mind, and how the possible tax affects that.
? Key Questions:
? How do you feel about the Soft Drink Tax being implemented in your state of residence?
? How do you feel about soft drink companies lobbying against these taxes?
? Do you feel that a tax would reduce your usage of these beverages?
? How do you perceive the brands that would be subject to this tax?
? How do you currently perceive the Honest Tea brand?
Quick development of innovation Disclaimer: This work has been put together by an understudy. This isn't a case of the work composed by our expert scholastic scholars. You can see tests of our expert work here. Any suppositions, discoveries, ends or suggestions communicated in this material are those of the writers and don't really mirror the perspectives of UK Essays. Distributed: Fri, 21 Apr 2017 Official SUMMARY In the momentum season, the quick development of innovation, correspondence and particularly the expansive volume of data have driven numerous organizations and associations to utilize IT frameworks for the administration and the security of data. The fundamental goal of this venture is to execute a total security evaluation of the private doctor's facility «Elpis». The organizations which successfully distribute their assets for the better comprehension of the dangers they confront, can all the more effectively stay away from "unforeseen" circumstances and discharge assets in different ways and beneficial exercises (i.e. new ventures), that generally would have possibly dismissed as extremely unsafe. In this way, the appropriation of systems that attention on Risk Analysis and Management can generously assist firms with preventing or control dangerous circumstances. Once, firms have recognized a proficient method to gauge the connection between their hazard and rewards they could fundamentally enhance their present tasks or find new gainful exercises. This task explores the dangers identified with the security of the healing facility «Elpis». In particular, it centers around the healing facility association, the wellsprings of operational dangers and gives detail depiction of accessible advances that can guarantee the administration and control of these dangers. The healing center is situated in Athens having two different backups called «Mitera» in Chalkida. We realize that the private healing facilities trade vital restorative data concerning their patients. The focal IT division is built up in Athens managing different administrations, for example, the patient enrollment information, quiet judgments, administration of medicinal data, other information sparing, and so forth. Then again, the IT office in «Mitera» doctor's facility is old with constrained capacity to send and get huge volume of information. Thusly, this venture plans to explore all the required methods that can guarantee the respectability and classification of restorative data transmission between the healing facilities and the perpetual activity of the IT administrations. «Elpis» healing center is established by five divisions: the Administrative Department, the Human Recourses Department, and Finance Department, the Secretariat-movement of Patient Department and the IT Department, while «Mitera» clinic is composed into two offices, the Secretariat-movement of Patient Department and the IT Department. We dissect the IT division of «Elpis» healing facility which utilizes the leader of the IT office, a system head, a restorative programming overseer, a database director and a data security manager. Our investigation uncovers a few decides and practices that can guarantee the data security in the private clinic. Likewise, we have perceived critical wellsprings of hazard originate from the outside condition and people that work in the healing center. The consequences of this report can be utilized in the enhancement of restorative data wellbeing and the minimization of the conceivable dangers. Next, we present the potential innovative arrangements that the healing center can embrace at an aggregate monetary expense of EURO 5000. They incorporate the Intrusion Detection System (IDS), Antivirus, Spyware, Adware and firewall, Implementation of RAID 5, programmed fire location components, crisis generator UPS, programmed Air molding control, User arrangement and Password approach. Point by point ANALYSIS Depiction of the organization's IT foundation In this area, we present hierarchical structure of «Elpis» and «Mitera» healing centers and in addition their product part of their system. We persistent our investigation utilizing the CRAMM approach with the end goal to reveal the dangers and shortcomings of the IT offices. At long last, we present conceivable arrangements that can confront every one of these dangers pertinent with the activity of the IT division. The private healing facility «Elpis» is situated in Athens at a building comprise of 3 stories. In the main floor we discover the clinic's organization and a PC live with the IT gear. In the second floor is the neurotic and chirurgical center, the secretariat of the facilities and the medicinal library. The third floor obliges the cardiologic center, the secretariat of the facility and the room of telemedicine. Every one of the workplaces for each rooftop are associated with a similar LAN. The authoritative structure of private clinic «Elpis» is comprised by five divisions: The Administrative Department: has the aggregate managerial obligation of healing facility. It applies the vital choices and tenets which are taken through the authoritative gathering. It points in the proper portion of obligations to representatives and to give the most extreme great workplace. It has the duty regarding grumblings and the usage of direction. The Human Recourses Department: Arrange for any issue identifying with the official status of the healing facility staff, and additionally for the checking, sorting out and control the work force of all administrations of the doctor's facility. The Finance Department: the consideration for the investigation of the monetary needs of the healing center, and its commitment to setting up the financial plan of the clinic, making the use, the liquidation of work force acknowledgments and remaining remunerations, acquirement, administration and capacity of provisions and materials that expected to work the doctor's facility, the preparation of accounting report and appraisal, the duty regarding the protecting of doctor's facility fortune and the perception of financial factual components. The Secretariat-movement of Patient Department: mastermind any issue identifying with the association of secretarial help concurring with the choices of administration and different administrations at the doctor's facility. It masterminds the production of tickets for affirmation of the wiped out, and consistence with holding up rundown confirmation. Additionally, it keeps definite measurements of nursing development and it stipends endorsements in the patients, a short time later the accommodation of relative application. The IT Department: has the duty regarding the association and task of computerisation, preparing and support of automated factual information, giving and dissemination of data in the administrations of doctor's facility, in the Ministry of Health, Welfare and Social Welfare and in other pertinent bodies and each other applicable work. It is capable to explore new advances with plan to set aside extra cash and increment efficiency of the doctor's facility. It give specialized help and preparing in the representatives of clinic for every innovation – program that utilizing. Likewise it is in charge of its security projects and IT equipment. The IT framework of healing facility «Elpis» comprises of servers which running the therapeutic application or others administrations and the capacity to store all information, the system hardware (switches-Ethernet) which is utilized for interfacing the PC room-servers and the PCs of doctor's facility staff and the firewall that is arranged from the system head and screen information activity from the clinic on the Internet with particular criteria. In figure 1 shows the topology of the framework. Equipment of Hospital "Elpis": A Router (1 piece): The Router is a gadget which interfaces the workstation on the system of the healing center. The Router interfaces the neighborhood system of the doctor's facility with the web, utilizing a rented line of 4 Mbps. Firewall (1 piece): The Firewall is a gadget or programming that keeps access to or from a private system for which it was approved. The Firewalls can likewise be connected to equipment and programming, or a blend of both. It used to discourage unapproved Internet clients from getting to private systems. Likewise firewall controls the development of information for the area that is mindful. Switch (4 pieces): an equipment gadget and used to associate distinctive parts in a similar system. The switches cutting futile Internet movement and permit you a reasonable superior system. The switch is can be utilized for part the physical LAN in two little LANs. In system of doctor's facility this switch parts the physical LAN in two little LANs. A focal switch is associated with three different switches which interface the workstations. While another switch associates the servers. Database Server (1 harmony): Database Server is a gadget that utilized by at least one machines as their database. By utilizing a database server clients of the healing facility can oversee and arrange medicinal information Web Server (1 harmony): O web server is a PC, enabling different PCs to get to documents that oversee, utilizing the HTTP convention (Hyper Text Transfer Protocol). If it's not too much trouble take note of that the fundamental web server overseer has a definitive 'control' of the server, dissimilar to a basic client The Hospital utilizes Apache Server. Mail Server (1 harmony): mail specialist gets the email from nearby clients (approaching), and offered to surrender on outbound clients. A PC devoted to running such applications is likewise called a mail server. The exchange of therapeutic outcomes from the "Mitera" healing facility to the doctor's facility "Elpis" made by means of messages. Reinforcement Server (1 harmony): A Backup Server is an approach to spare your imperative medicinal documents into one single compacted record. The best piece of Backup Server is its moderate and you can exchange the packed document onto another PC or hard drive. What's more, reinforcement server has the likelihood to administrate the tape reinforcement machine. Tape Backup Machine (1 harmony): Backup Machine gives the most straightforward approach to reinforcement your basic envelopes and documents enabling access to>GET ANSWER