Managers assess the degree of uncertainty in the external environment by examining two dimensions. A) Draw the environmental uncertainty matrix developed by Robert Duncan using example for each cell. B) Why might this be a helpful tool for managers? C) in this climate of ever increasing uncertainty , is this still a relevant.
Cameron Mackintosh have ended up doing. Lloyd Webber’s Really Useful Group are the proprietors of twelve of the capital’s larger theatres. By January 2006 Delfont Mackintosh will control another seven, and will have begun constructing the Sondheim Theatre – the first theatre to be built on Shaftesbury Avenue since 1931. The long-term plan of Delfont Mackintosh is to refurbish and modernise theatreland. But one cannot help but think that their extreme makeover will be restricted to the facilities and layout – and that the entertainment will remain as traditional as ever. The musical-as-we-know-it grew out of the 19th Century tradition of music hall, which itself was the bastard son of drink and rowdiness. After removing the alcohol from drunken singalongs, and relocating from the pub to theatres, the 1860s saw the popularity of the newly-arrived music hall go from good idea to massively popular entertainment. The humbling beginnings of the musical cannot help but reveal the nucleus of the idea; it was born of accident – of people seeking to have pure, unadulterated entertainment. In that respect, it has no one form; no one philosophy; indeed no real sense of philosophy; no real sense of purpose other than fun, fun, fun! As the musical was developing it was the bastion of popular music of the time. Through Gilbert and Sullivan, Irving Berlin, Bertolt Brecht and Kurt Weill and Cole Porter, the men and women behind musical were the most revered song writers at work in the Western world. Ten years into the post-war era there was a marked shift. The ‘musical standards’ that made dry, wry and witty observations about upper middle class were about to be trumped by rock and roll. And John Osbourne’s 1956 ‘kitchen-sink-drama’ Look Back In Anger was going to have repercussions outside the>GET ANSWER