The past 20 years have seen increasing complexity in the world, and that has influenced change in organizations. Discuss the Four Types of Organizational Change, found in your textbook, and how they have influenced types of organizational change within KSA companies. What has the impact been on organizations within the country and region? Also, consider The Requirements for Becoming a Successful Change Leader, found in your textbook, to evaluate the leadership role within these organizational changes.
The introduction of new technologies has introduced new platforms of media distribution and packaging. Newspapers were the single, most dominated source of media communication during the 19th century and no longer are they run by a single news corporation or media company. The 21st century through the advancement of technological innovation and communication has observed an era of cross media ownership of broadcast, print and e-media. Advertising The power of advertising over forms of media, particularly radio and television acts as a primary source of income. Advertisers do not intervene directly but demand a supportive editorial and programming environment. Media relies on advertising for the bulk of their revenue therefore it is against the interests of the news media to produce content that would antagonize advertisers. Chris Elliot, the Guardian editor claimed that historically “60% of newspapers’ revenue came from advertising… but during the 1990’s … revenue crept up to 70% of the newspapers income” (Ceasefire, 2011). Media content is not the main focus but rather a method of attracting viewers to the advertisements which is programming’s main goal. Today’s relevance: As a consequence, to the cultivation of different media platforms there is more room for advertising which increases the costs of producing a broadcast production, newspaper or website. Even media accessed for free is inundated with adverts and web banners, all testament to advertising as a source of income to mainstream media. However, today certain media platforms eliminate the harassment of advertisements or the option of ad-blockers is widely adopted for those who demand continuous media consumption. The media elite The notion of corporate censorship stems from the desire to curb and confine public broadcasting. Media elites possess established ‘think tanks’ that will provide the media with pro-corporate experts who meet conservative standards. Throughout the 1980’s the most quoted think thank was the Heritage Foundation, one of the most influential conservative right- winged voice. These conservative think tanks have the financial aid to influence the news gathering process, they include government officials and politicians typically seen as impartial and reliable sources. The majority of the American public opinion is evidently more liberal on economic issues then conservative ‘experts’ who dominate the media on areas including government social policy and government spending priority. This closed system of media censorship, manipulates individuals to trust the expert opinion and complimentary co-independent source as observed in the 2003 Iraq War where official claims surrounding Iraq were presented as an official source without investigation of their reliability. Today’s relevance: It has become clear that the adoption of corporate and government approved sources have used the advantage of being recognized as credible sources through “their status and prestige” (Herman & Chomsky, 1998). When the propaganda model was first introduced “the mass media are drawn into >GET ANSWER