In 2002, a study was conducted on 139 streams in 30 states to look for micro-contaminants in waters that are used as sources of drinking water in the United States. In 80% of these streams, pharmaceutical active substances were identified, along with components used in personal care products (cosmetics) (Koplin et al.. 2002). Further studies found that many of these chemical substance passed through municipal wastewater treatment plants without being degraded or removed. The result is that these compounds are being discharged into streams, and it is alleged that these compounds are responsible for exerting adverse effects on wildlife, including the feminization of male fish and inducing sluggish activity levels in fish; three legged amphibians have also been observed (Koplin et al., 2002).
With a focus on the residual pharmaceuticals in the environment (PIE), it is clear that these are a direct result of human excretion and direct disposal of medicines into the environment. In 2005, the State of Washington averaged 8.5 prescriptions per capita with a total of 53 million being filled by retail outlets (Koplin et al., 2002). This does not include institutional medicines prescribed in hospitals and nursing homes.
The PIE issue has nothing to do with the manufacture of pharmaceuticals as their waste is segregated with specialized treatments for hazardous wastes and for non-hazardous wastes. Hazardous wastes will mostly go to thermal oxidizers for destruction. Non-hazardous waste is regulated by pretreatment categorical standards and by wastewater discharge permits, holding the manufacturing facility to strict performance standards.
Firstly, Uber needs to have a public apology for their actions in the last few months before Uber rebrands on social and live press conference. In each of the three incidents discussed in analysis, never once did Uber directly apologize to the public for its mistakes. Nowadays, the general public places an extremely high value upon clarity and transparency, and hence coming clean and admitting that they have spent numerously on less important aspects when they should have tried to launch social initiatives is one step closer to rebranding itself. Also, Uber needs to explain how it is initiating changes to make up for mistakes so that it will not happen again in the future. This should stop outrage and reduce harm done to the company as a result of widespread of negative publicity. Secondly, Uber needs to replace the current CEO, Travis Kalanick. Uber can make him a part of the board of directors with most voting shares instead of keeping him as the face of Uber. This is because the CEO is directly or indirectly responsible in all three incidents. The public will very likely hold the CEO responsible for all three incidents or associate him with negative publicity since he is the face of the company. Thus, rebranding changes would not be as effective if Kalanick remains the CEO. Hence, replacing him is vital if Uber wants to make changes and want the public re-evaluate Uber based on the changes made. The new CEO should be a woman that has experience running a business, is a women’s’ activist, has experience with CSR, and has helped with rebranding. Giving an important position to female would suggest gender equality which will offset the negative effects caused by Susan’s sexism blog. A CEO with these qualifications would be able make better decisions for Uber to get it through this difficult time. Thirdly, involving Uber drivers in the decision making process by hosting a Company Town Hall meeting for all Uber drivers in each city per quarter to discuss Uber agendas, driver concerns, and new opportunities. This can improve Uber’s’ turnover because more Uber drivers will understand the business decisions of the company. This meeting will also address concerns of drivers because over the years they have felt that their concerns are not being met and taken into consideration. They can do this by sending surveys and questionnaires via email related to any decision that might directly affect the drivers. Also, emails can be sent after every meeting regarding the conversation so that even those drivers who were not able to attend will have a better idea of what is happening in Uber.>GET ANSWER