Develop a CROWDSOURCING campaign for the company “Aritzia”. https://www.aritzia.com/en/home
The campaign should align with the company and works towards achieving a marketing goal that will support success in 2021-2022.
The success of your campaign is NOT whether or not it becomes viral. It should be realistic, feasible and align with the goals of the company – consider this when setting measurable objectives. You are more than welcome to use the company’s current virtual communities or create new ones to host user generated contributions.
aving recourse to the vilest crimes, bribing society’s lowest elements and supplying liquor to these outcasts with the purpose of bringing on pogroms. The partisans of the bourgeoisie, especially the higher officials, bank clerks, etc., are sabotaging and organising strikes in order to block the government’s efforts to reconstruct the state on a socialistic basis. Sabotage has spread even to the food-supply organisations and millions of people are threatened with famine. Special measures must be taken to fight counter-revolution and sabotage.” The letter explains that “all the wealthy classes” are the ones responsible for attacks on the revolution, which is “aiming to safeguard the interests of the exploited masses”, there is a direct link between wealth and acceptance of communism. As the letter was written, a large amount of confidence can be placed on what was stated, with the negative tone, the letter signifies that a civil war is the most likely conclusion of the actions of the middle class. Lenin also mentions that “special measures must be taken to fight counter-revolution and sabotage” which prompted the creation of the extraordinary commission to fight counter-revolution. This source is useful because it highlights the middle class as a problem, when looking back to the reign of Alexander II, this was similar as landowners were the aspect of society preventing a successful emancipation of the serfs, putting a block on modernisation. War communism was the first economic policy that Lenin implemented into his Bolshevik regime, however the population nor the economy was prepared for such a drastic change at this time, the unemployment rate sky-rocketed. Almost all manufacturing and retail was nationalised, and peasants’ harvests were forcibly requisitioned by the state, with the idea that it would all go to the State whereupon it would be evenly distributed. Forced-labour policies were also set into place forcing both civilian and military persons to provide service to the state. Lenin realised that the people who had helped him overthrow the provisional government were mostly poor and could not afford to pay for their education. He embarked on providing free education, especially for adults. In the past, education had been reserved for the nobility and a few members of the middle class. He realised that adults had been denied being able to read and write, so Lenin introduced evening classes for workers. This education included a strong component on communism which further reinforced the strength and stability of his regime. Overall, Modernisation was not as heavily emphasised in Lenin’s period of rule compared to the Tsarist period, but for good reason. He was more focused on converting Russia from capitalism into a communist state. By the time 1921 came around, Russia’s economy had been maimed by the effects of War Communism. Socialism had not begun on a good note, and Lenin was becoming concerned with the unfortunate state of the economy. His response to the poor economy he adopted and how he planned to improve it was called the New Economic Policy. The N.E.P. was masterfully designed to bring capital into the state, which it did, and to help Russia prosper economically. However, some socialists believe it may have gone too far with its free-market economic style and possibly could have led the Sovi>GET ANSWER