Read the following Forbes article:
Do you agree? What do you think the author means? What about rule

Cleveland’s Basketball Boom Brings Economic Vigor:
This article will help you understand derived demand in a different way more easily.
Can you think of another situation similar to the LeBron effect in which derived demand was created by something that happened in the external environment, something that caused other companies to sell their products to other businesses to meet new demand?

Buying centers, sometimes called procurement, are where B2B buying decisions are made.
•Consider your own workplace. Do you work for a company, the military, or at a nonprofit institution such as a hospital?
•Describe your organization’s buying center and how it adds value by procuring what your organization needs to conduct its business and produce its own products or services?
•How are the buying decisions made?



Sample Solution