Marketing and Customer Analysis

        Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including: Market potential Evidence of customer interest Relevant buying motives and customer requirements Present and potential competitors and overall competitive intensity Short- and long-term market influences Market changes presently taking place External regulations Market history and traditions Present and potential obstacles facing the market Market gaps to be filled Opportunities for partnerships with other firms in the industry Evaluated the most viable market position for your new product, service, or business.