Critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). The article must be published within the last 5 years. Write an article review of 750-1,000 words that addresses the following:
A general overview of the article. Include an opening paragraph stating the full APA formatted reference for the article you chose. Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.
Relationship to course. How does this article relate to the knowledge within this course? How does it relate to the textbook?
A critical analysis. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear and did they support the results? Were the results generalizable to a wider population than the sample subjects?
A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world?
Identity is one of the most heavily debated factors of modern social life. This is represented in the corpus of sociological research, by the importance placed upon its influence in the different ways in which individuals and societies conceptualise themselves and others. Identity, first and foremost, is based upon the notion of being the same as some people (to identify with some people), and to be different from others. This can and often is interpreted as identity having both a positive and a negative aspect, positive in identifying with a social group, and negative in being different (or opposing) another. This may not necessarily be the case however. In this paper I will investigate the use of race as an identity, as this has traditionally presented us with both the positive and negative model of identity, and in more recent times, a more positive model in both identity and difference. Identity, in its most basic sense, is formed from being ‘other’ than another particular person or group. This basic difference comes in many forms, from gender, to class, nationality, sexual orientation and race or ethnicity. Whilst these are the some of the more major identity groups, there are countless other ways in which people identify with each other, from a lifestyle guided by a certain musical taste to a radical political identification. Identity therefore remains a very important way in which people understand themselves and the world. Any one person will belong to a number of different identity groups however. A person might, for example, be a British national with an Asian ethnicity, and belong to a particular political group and economic class. Whether or not one particular facet of a person’s identity is more important than the others, is a matter that is fiercely debated. For some theorists such as Miller (1997:11), ‘nations are ethical communities. They are contour lines in the ethical landscape. The duties we owe to our fellow-nationals are different from, and more extensive than, the duties we owe to human beings as such’. Miller and others argue that nationality is the most important way in which people identify themselves, and as such it renders their responsibilities to co-nationals much greater than to others. Whilst Perry (2001:103-108) argues that gender is the most important identity group, and that feminism is in danger of being watered-down and destroyed by theories that place too much emphasis on the multi-faceted nature of an individual’s identity. For, she argues (2001:107), ‘Women of all ethnicities, sexual preferences, and even classes, will be disadvantaged by proposed changes in welfare regulation, means-tested custody, and the rolling back of abortion rights and affirmative action guidelines’. Marxist theorists argue however that class is the most important factor in social identity, for the economic class you belong to will determine whether or not you have political control over you and your society’s future. Hence Marx’s (2001:8) famous opening line to his Communist Manifesto, ‘The history of all hitherto existing society is the history of class struggles’. For the purposes of this paper however, I am going to focus on the influence that race plays in identity formation, and its relationship with the other facets of identity. Race has long been debated in sociological circles, but precisely what race is or even whether it exists to any significant level has been placed in doubt by a number of theorists. Todorov (1999:64-70) argues that for a theory of races (or racialism) to exist, it needs to have five different presuppositions. Firstly the racialist must suppose that there are different races of people at all. Scientifically such a position is untenable, but, as Todorov argues, whether or not the man in the street thinks this way does not depend upon science. Secondly the racialist must suppose that people are not only racially separated by appearances, but that there are lines of division amongst cultures too, which are intimately linked with racial appearances. The third supposition is that the behaviour of an individual is profoundly affected by their race. Fourthly there is a hierarchy of values between differing races, and lastl>GET ANSWER