Where the company’s global headquarters is located
Whether it is public, private or non-profit and 3) the type of products it offers.
What do you think is the company’s mission statement? Is this a market-oriented mission statement, or a product oriented mission statement? Why?
Using the segmentation methods described in class and in Chapter 7, provide a detailed description of at least 2 consumer segments that Allbirds is targeting with its current product mix, and how you think they are targeting those segments. Your discussion of target market(s) should incorporate characteristics from more than one method of segmentation.
Create your own positioning statement that tells how Allbirds currently positions their product to their target market(s) and differentiates their brand from competitors.
Provide a description of Allbirds’ current product mix.
How many product lines does Allbirds currently sell?
What is the price range of each of these product lines?
Describe two competitors to Allbirds
Imagine that Allbirds wants to develop its brand with a new product. What new prodikttklea would you recommend for Allbirds? Why?
