file:///C:/Users/user/Downloads/RME%20Power%20in%20WavesIC_.pdf
Answer the following questions in essay format. The paper should be 12 point font, single-spaced, and Times New Roman. No page limits, however, 2-3 pages is ideal (plus exhibits).
Case 1 Questions:
Staby and Ceberio were debating between three strategic approaches the company could take towards commercializing its technology. Considering the information presented in the case and what you have learned in the course, what strategic approach would you choose from a marketing perceptive? Consider all stakeholders involved.
Congratulations, the strategic approach you selected was a success! Management and investors are interested in expanding to another region (country or countries). Based on the information in the case and what you have learned in the course, how would you decide which region to expand to from a marketing perspective? Provide a clear analysis and recommendation for your marketing expansion plan.
Sample Solution