Source: https://nv.instructuremedia.com/fetch/QkFoYkIxc0hhUU1OYk9rd2JDc0hFWFNuWHc9PS0tMGNjNTY5MDUzNDhhYzhiYmFjNTQ0ZTZiNWZmMTllMjBlNmU0ZjhmNg.mp4
Questions:
- As Preserve makes headway into the larger retail chains, what challenges will it face?
- What type of marketing channel would be best to support Preserve’s growth over the next five years?
- Why has Preserve started asking suppliers and vendors to manage inventory for its products?
- Do you think Preserve should launch an e-commerce site to sell direct to consumers online? Why or why not?
Topic: GaGa—Retail, Wholesale, and Direct Marketing
Source: QkFoYkIxc0hhUU14YU9rd2JDc0hXWFNuWHc9PS0tZjRiMzZlMDUwNzJmOThhMTdmZmM2ZWI5N2QyNWMwNTM1M2I1NjdmNw
Questions:
- Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for the GaGa SherBetter. Under what conditions might they begin to make a successful move into the larger supermarket chains?
- How might the right wholesaler ultimately create marketing utility for GaGa?
Sample Solution