Marketing consultant in your company
You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.
In your post,
State the organization’s industry or purpose.
Identify the product or services selected for conducting the survey.
State the problem that the product or service will solve.
Explain what the organization wants to learn about the product or services from the survey.
Explain how and where you determined your sample population and why your sample choice will get you the data you need.
Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.
The organization wants to learn about potential demand for this product by analyzing the data from our survey of customers in order to make informed decisions about pricing, promotion and other aspects of the launch strategy. In determining the sample population, I looked at past customer demographics gathered through existing customer databases in order to find some similarities among those likely interested in such services. These included average age range (25-40), type of business (e-commerce/online stores), location (United States) and income level ($50k-$100k).
In addition, I used random sampling techniques such as cross-sectional surveys administered via email or telephone interviews with randomly selected individuals who fit within my identified criteria. This allowed us to get an unbiased representation of potential clients who may be interested in purchasing this product or service when it is released. The sample size was determined based on factors like confidence levels needed (95%) and how much variability we anticipate between different respondents’ answers; given these parameters a total population size of 400 was agreed upon after discussion between myself and stakeholders within the company.