1.Element 011 – ASSIGNMENT (ESSAY)
Question:
Choose a Wrigley product/brand that has been launched in a country of your choice (see list of Wrigley’s major brands around the world: http://www.wrigley.com/global/brands.aspx). Investigate the consumer trends that might have prompted the launch of this product/brand. Assess the market performance of the product/brand and draw conclusions on its overall success. Remember to support your claims.
Please Note:
My product of choice is M&M’s where makers (Mars Chocolate & Wrigley Canada) combined its chocolate and Wrigley segments to create a new division based in Canada called “Mars Wrigley Confectionery”
- Consumer trends must be identified relevant and supported.
2.Must have clear links between the consumer trends, the launch of the new product/brand must be identified.
3.Have an extensive assessment of the market performance of the new product/brand to be carried out
4.State a definite and logical conclusion reached as to the success of the new product/brand.
5.Apply a range of relevant theory and apply the Harvard System of Referencing correctly. Must have an exceptionally well-structured essay that includes an introduction, very strong argument, counter-argument and conclusion. Highly focused on the topic and a critical approach is fully adopted. Abstract
TABLE OF CONTENTS
Sections to add to the discussion
1.INTRODUCTION
2.OBJECTIVE
3.CONSUMER TREND ANALYSIS - LINKS BETWEEN CONSUMER TRENDS AND PRODUCT AT LAUNCH
- MARKET PERFORMANCE
- PRODUCT SUCCESS
- SUMMARY
- REFERENCE LISE
- BIBLIOGRAPHY
LIST OF TABLES
LIST OF FIGURES
Feel free to discuss what I left out and change format and order where necessary - OBJECTIVE
This report shall investigate the launch of M&M’s (Mars Chocolate & Wrigley Canada) combining its chocolate and Wrigley segments to create a new division based in Canada called “Mars Wrigley Confectionery”, it’s consumer trends that may have prompted the launch of the product, trends that the product satisfied, the products target market and the performance of the product when launched as well as recent. 3.CONSUMER TREND ANALYSIS
Guidelines: Sugarless, low calorie, products that promote healthy teeth, fresh breath, digestive health, promoting bowel movement. See links in word document. - LINKS BETWEEN CONSUMER TRENDS AND PRODUCT AT LAUNCH
Note the packet and the table as shown
Consumer trend Ingredien. Benefits of Ingredient
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Important points to mention for ingredients: No blood sugar spike, low calorie, does not lead to tooth decay etc. - MARKET PERFORMANCE
This will deal with the market performance of the product when it was launched also - PRODUCT SUCCESS
Social Media Presence is very powerful for this product etc. 7.SUMMARY
Please note to use marketing design innovation concepts listed at the end of the assignment. Etc.
8.Argumentative essay Not needed
Paper detailsSubject:AccountingTopic:Is gun control an effective way to control the crimes?
5 book referencesREFERENCE LISE
9.BIBLIOGRAPHY
New market decisions would use the concepts and various information from all lectures so I sent them to you. I have a neck injury and I do not want to take leave from the masters .
Sample Solution
