Congratulations! You are now in Stage 2 of your marketing planning process.
It is time to show Mary, your marketing manager, that you know how to identify
appropriate target audience(s). Based on the same client from Stage 1, you are now
required to analyse the market using suitable and relevant segmentation variables in order
to describe the ideal target market(s) for your client.
As part of the marketing process, you need to research different types of data using a
variety of sources to understand the consumer behaviour of your client’s target market.
What are its consumers’ needs and motivations and what influences them in their
In this stage, you also need to identify or suggest a positioning statement to the client,
which considers all the values and competitive advantages that need to be promoted to
consumers, as well as setting up its positioning map using competitors’ information already
collected in Stage 1.
c) Develop a target market profile (s) applying two (2) variables for each of the
following segmentation elements: demographics, geographics,
psychographics and behavioural elements. Hint: Your business may target
more than one market and if so, focus on what you think is the largest target
d) Inclusion of a positioning statement for the client highlighting the values and
benefits offered by the brand to consumers. This may be derived from
evaluating the client’s website and marketing communications to complete
The “Moores positioning statement”
the time period photo is the entirety is more true today than its ever been before. whether its the dressmaker clothes someone is sporting, vicinity of residence, the automobile they power or the calculated lines they recite, presentation is now changing content material when it comes to discerning the authenticity and person of a person. this is the degree by way of which humans are valued these days; superficially and with out substance. regrettably and unfortunately this is additionally authentic within the church. we lack problem on the subject of the real character of an person, but we care extra about their items and capabilities. it’s looks like society and the church are captivated and awestricken with an individual’s fake personality, and television personalities in preference to someone’s character. this general is used chiefly due to the materialistic and/or secular nature of nowadays’s society. a great deal of this is carried out both consciously, or subconsciously, so as to enhance one’s “photograph” as seen via the eyes of man, one’s friends, own family, friends, or even society in fashionable. all that being said, the time period, “picture is the whole thing” is alive and properly. but, it shouldn’t have validity for the motives described above, but as a substitute because guy is created within the “image” and “likeness” of god. that is the true photo that should form the manner in which orthodox christians live their lives. “then god said, ‘let us make guy in our photo, after our likeness; and allow them to have dominion over the fish of the sea, and over the birds of the air, and over the cattle, and over all of the earth, and over each creeping element that creeps upon the earth.’ so, god created guy in his personal image, within the picture of god he created him; male and woman he created them.” (gen 1: 26-27) the significance of guy being created in god’s picture is sometimes unnoticed due to the entire silence of the rest of the antique testament on this challenge (within the image and likeness of god via vladimir lossky). but, the orthodox church lays the utmost emphasis at the picture of god in man (the orthodox church by way of timothy ware). to gather the likeness of god is to turn out to be deified or to become a “god by way of grace”, this is the final intention of orthodox christians. in step with the church fathers, the phrases photo and likeness do not imply the precise identical component. in trendy, the term photo can be notion of because the powers with which every one people is endowed through god from the instant of our lifestyles. with the aid of making proper us of being created in his image, every one among has the potential to gather god’s likeness or to be deified. (1) oddly, its which means “image of god” has been debated, a hot topic, if you'll, for centuries in and outdoor of the church. most theologians argued that it's miles the human thoughts – the capacity to exercise reason or rationality, the mind – which marks us as being made ‘within the picture of god. it also distinguishes us from animals. the argument for this is that god himself may be described as appearing according with reason. god’s moves, christians verify, are constantly constant with god’s inherent features, along with love, justice and mercy. god is consistent and trustworthy, and so may be said to be characterised by way of best purpose. in creating humans, god gives them, uniquely, a ability for reason that reflects god’s very own cause. it's far in this respect that christians trust we're in god’s picture. (2) i. photo: the “image of god” is a key idea in christian theology. i>GET ANSWER