Your name is Jackson Randall and your job is to provide a written recommendation to Stuart
Quimby regarding the proposed positioning, brand name and marketing budget allocation for the
new Clean Edge Razor.
This recommendation should include a complete assessment of the two alternative strategies
(niche and mainstream) including a quantitative data-based analysis.
Mr. Quimby has expressed concern about the precision of the estimates provided by the
forecasting department in Exhibit 7.
Item Niche Mainstream
Year 1 Year 2 Year 1 Year 2
Razor Unit Sales (millions) 1.0 1.5 3.3 4.0
Cartridge Unit Sales (millions) 4.0 10.0 9.9 21.9
Historically, the standard deviation of forecasts provided by the forecasting department is about
5%. Mr. Quimby wants to be 95% sure that he is making the right decision. (Hint: a sensitivity
analysis where you consider the performance of each strategy where the volume is 2 standard
deviations higher/lower, than the expected value should keep Mr. Quimby happy.) To keep
things simple, the cannibalization estimates (on page 6) for each strategy will be the same (60%
for mainstream and 35% for niche) even if you evaluate the strategies at different volumes.
You also know that Mr. Quimby NEVER reads a recommendation that a) is longer than 6 pages
including exhibits, b) has abnormally narrow margins or c) is in a font less than 12 point.
n the story “The Lesson”, by Toni Bambara, it uses language to indicate circumstances, culture, and community. The author used language spoken by some African-American citizens in the southern communities to assist readers with what culture and race the citizens are. On page 427, the words “nappy hair” was used, then on pages 428-429, “purdee hot”, and “punchin” were used, and that gives readers a good idea of what race and culture the citizens were. In “The Lesson”, the story also alerts you on the requirement of education and the consequences of having an education. It illustrates how an education may not be fun or easy to achieve, but it is essential for a constructive change to come about. The story looks at types of self-importance, direction, and ways people can value or disrepute each one in a community. An additional example of a short story that demonstrates how literature reflects the community is “A Rose for Emily” by William Faulkner. Faulkner uses “A Rose for Emily” to concentrate on theme of alteration and improvement, as it relates to the American South. He was stimulated to write about this because he came from a family that some time ago owned an agricultural estate and he had family narration in the South. Literatures sometimes use people as symbols. An example of how Faulkner used his characters as symbols of the larger issues in the South is in the character of Homer Barron. Homer Barron is the Yankee production foreman who became Emily’s first real boyfriend. His association with Emily is well thought-out to be disreputable because he is a Northerner and because it doesn’t show as if they will ever be married. An added example is by some of the old men wearing brushed rival uniforms at Emily’s funeral which gives the reader an additional clue about the moment in time, values, and setting in the story. In wrapping up, I have specified examples to intricate the various elements of literature and expressed insight of the way literature reflects communities, cultures, individuals, and society in every day life.>GET ANSWER