Undertake the process of analysing one organisation and its operating
environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development
of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation
towards marketing it takes. You are also required to examine and analyse the context and environments in
which this organisation operates (its industry and the macro-environmental forces impacting on the industry).
Provide a brief description of this organisation and the industry to which it belongs. You may also want to
include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes
to communicate its purpose. In describing this organisation, please also identify its orientation towards
marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have
identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers
the market. And comment on what role the brand has in this organisation’s marketing strategy.
Issue 2 (20% of marks for the assignment)
Analyse each of the 5Cs for this organisation:
a. Company – what are the strengths and key resources, what are some of the weaknesses? What are the
opportunities and threats?
b. Customers – who is the company serving and what type of behaviour is ‘typical’ from them?
c. Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their
products to the market? If company doesn’t have any – explain why it is not necessary.
d. Competitors – who are the current main competitors, are there any potential new threats or new entrants
to the marketplace?
e. Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)?
Issue 3 (20% of marks for the assignment)
How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the
5Cs? For example, how does it learn about?
a. What customers want?
b. Which competitors pose a threat?
c. How the context of business is changing, if at all?
d. What role collaborators play in the process?
Issue 4: Developing marketing strategy (25% of assignment marks)
Based on the market analyses, outline potential market segments that are available to the chosen
organisation. Recommend and justify:
- a choice of target market(/s)
- a value proposition for the target market(/s).
Japanese conviction was observed to be in the kanashibari, or a female apparition (Fukuda et al., 1987). Understudies portray the phantom as a fearsome nearness who might sit on their chest. 47% detailed weight upon their chest, yet none announced issues relaxing. In spite of the fact that the overarching conviction that rest loss of motion was the aftereffect of a rest issue, the understudies felt dread 60% of the time. The examination led in Mexico found that understudies announced weight on their chest 49.80% of the time (Jiménez-Genchi et al., 2009). They additionally discovered that nobody announced experiencing issues breathing in spite of this, and that there were no prominent instances of being profoundly terrified of the marvels. Cambodian understudies revealed trouble breathing 98% of the time, while weight was noted just 83% (Hinton et al., 2005). Each test member from Cambodia referenced a sentiment of dread concerning their rest loss of motion occurrence. In Italy, guineas pigs noticed that 27% of the time their episodes included a shadow sitting upon their chest and a detected nearness 60% of the time, yet they didn't encounter any trouble breathing (Jalal et al., 2015). Regardless of 51% of the test respondents trusting rest loss of motion was a logical issue and just 34% having faith in the Italian witch Pandafeche, dread was noted 94% of the time. American understudies overpowering trusted that rest loss of motion was a rest issue, announcing dread at a moderate dimension 75.64% of the time, yet just overpowering trepidation 10% of the time (Awadalla, 2004). There was no prominent weight upon the chest, and just 11% announced a detected nearness. Nigerian understudies were vigorously separated on convictions, with just 23% trusting pressure was the reason for rest loss of motion and 65.11% trusting black magic was the reason (Ohaeri et al., 1989). Just a single test individual announced having no dread amid a rest loss of motion occurrence. With respect to the Hong Kong think about, half announced inclination weight upon their chest and felt dread 58% of the time, however shockingly 20% revealed they overlooked the assault through and through (Hinton et al., 2005). There was no notice of a detected nearness or trouble relaxing. The overarching faith in Hong Kong understudies with rest loss of motion was that it was a rest issue, while Hong Kong homes who had never had it themselves trusted it to be phantom abuse. The last examination inspected concerned the Hmong worker culture and its connections to rest issue (Young, Xoing, Finn, Young, 2013). In addressing the subject of whether rest loss of motion may change crosswise over culture, it appears to be shrewd to research a culture where rest loss of motion gives off an impression of being deadly. In 1977, a Hmong man kicked the bucket in his lay down with post-mortem examinations appearing discernable reason for death (Adler, 2011). This was not a detached episode, with one-hundred and seven men and one lady biting the dust surprisingly in their rest. Reports from friends and family demonstrate that some got up in their rest, lay on their back, attempted to inhale, and were dead inside minutes. The Hmong who passed on were determined to have SUNDS or Sudden Unexpected Nocturnal Death Syndrome. While what exac>GET ANSWER