Marketing Mix Strategies

Use BMW as the company. Use online accessible online sources. How do companies decide where to position their products in the market? How important — and difficult — is it to build a recognized brand name? Continue with the company you chose for the first assignment. Here are some parameters to guide you in compiling this paper  • Brand strategies and product positioning • Brand name development • Creating a new brand name • Protecting the brand name • Life cycle pricing • Value-based pricing strategies • Internet pricing/marketing • Break even analysis • Stimulating customer action • Promotional price elasticity • Customer response

• Relevant articles posted by faculty

     

Sample Solution