Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Note: You should make all assumptions needed for the completion of this assignment.
Create the second part of your marketing plan in 8–12 pages:
Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary.
Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
feeling out of sorts… something that elicits the same curiosity from strangers, the same combination of pity and respect.” (Lahiri 49) Ashima feels alienated and alone without her family in America. She does not feel comfortable raising Gogol in a place she is not only unfamiliar with, but also a place where she has no relatives. When Ashima came to America, she left behind her family and tradition. Ashima had to compromise her happiness in order to conform to the American way. Ashima tries to incorporate her Indian traditions into her American life. “Ashima Ganguli stands in the kitchen of a Central Square apartment, combining Rice Krispies and Planters peanuts and chopped red onion in a bowl. She adds salt, lemon juice, thin slices of green chili pepper, wishing there were mustard oil to pour into the mix.” (1) American products will never fulfill Ashima’s desire for a taste from home. Another way in which Ashima strives to continue practicing Bengali tradition is by sending Gogol to Bengali language and culture lessons. Ashima sees the importance in familiarizing her children with Bengali culture because it is a large part of who she is. “For when Ashima and Ashoke close their eyes it never fails to unsettle them, that their children sound just like Americans, expertly conversing in a language that still at times confounds them, in accents they are accustomed not to trust.” (65) American culture will never be fully accepted by Ashima. She is uncomfortable living in American society because of the many unaccustomed ways. Gogol has the ability to disconnect himself from his Bengali life and indulge in American lifestyle. Ashima could never conform to American society the way Gogol did. Throughout the book, Gogol struggles to accept his name. In the Bengali culture, every person is given two names. The first name is a pet name, which is used only by friends and family. The second name is a good name, which is used in public. For example, a good name would be used in school, while a pet name is used at home. “Gogol” is a peculiar name, but that does not bother him during the beginning of his childhood. Gogol does not feel unknown until he relates to the rare names rather than the common ones in the cemetery. As a result of his discomfort, Gogol decides to legally change his name before leaving for college. Gogol thinks his name has no meaning, but he will soon find out that it holds a very special place in his father’s heart. Ashoke reveals the true meaning of Gogol’s name, “And suddenly the sound of his pet name, uttered by his father as he has been accustomed to hearing it all his life, means something completely new, bound up with a catastrophe he has unwittingly embodied for years.” (124) Gogol rep>GET ANSWER