Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in, or planning to enter, or should enter a foreign market.
You cannot use Netflix as your COE. You cannot use USA or Taiwan as your COS.
Outline
A1 Company of expertise and Country of specialty marketing plan should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)
1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)
1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis
1.3 Introduction about your COS (1/2 of a page, paragraph format).
1.4 Introduction/background of your COE (1/2 of a page, paragraph format)
2.0 Global Macro Environment with focus on your COS. Macro Environment Analysis, PEST analysis. (2 bulleted points under each sub-section, PEST points should be classified as opportunities or threats)
2.1 Politics, Rules and Regulations; (outline format with discussion of each point)
• Key words: Discussion.
• Key words: Discussion
2.2 COS Economy,
• Key words: Discussion (e.g. Depression: …)
• Key words: Discussion
2.3 COS Society and culture,
• Key words: Discussion: (e.g., Health Conscious: …)
• Key words: Discussion
2.4 COS Technology.
• Key words: Discussion (e.g., Internet usage: …)
• Key words: Discussion
3.0 Global Competition Analysis.
3.1 Discuss Porter model of five competitive forces in your COS (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry).