MKT 501 Case mode 4 PRICING & MARKETING PLAN IMPLEMENTATION
PRICING & MARKETING PLAN IMPLEMENTATION
Reingold, J., Jones, M., & Kramer, S. (2014). How to fail in business while really, really trying. Fortune, 169 (5), 80.
Lublin, J. S., & Mattioli, D. (2013, Apr 09). Penney CEO out, old boss back in. Wall Street Journal (Online). Retrieved from ProQuest.
Glazer, E., Lublin, J. S., & Mattioli, D. (2013, Apr 9). Penney backfires on ackman. Wall Street Journal (Online). Retrieved from ProQuest.
D’Innocenzio, A. (2012, January 27). J.C. Penney slashing prices on all merchandise. USA Today. Retrieved from
Reingold, J. (2012, March 19). Retail’s new radical. Fortune. Retrieved from https://management.fortune.cnn.com/2012/03/07/jc-penney-ron-johnson/
Mattioli, D. (2012, January 26). J.C. Penney chief thinks different. Wall Street Journal.
Mattioli, D. (2012, January 25). How J.C. Penney was minted. Wall Street Journal.
There’s a lot going on at J.C. Penney in recent years. With a new CEO, J.C. Penney, confronted with pressing competition up, down, and sideways in the
department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we will concentrate only on the pricing aspects
of these new directions. However, this is ultimately about positioning; trying to find a space that is responsive to potential customers as well as
differentiating the Penney brand from Target, Kohl’s, Wal-Mart, and Macy’s.
These articles shed additional light on the implications of Penney’s new direction:
Berfield, S. (2012, May 24), Remaking J.C. Penney Without Coupons. Bloomfield Business Week.Retrieved from
Girard, K. (2012, March 5). Is J.C. Penney’s makeover the future of retailing? Harvard Business School Working Knowledge. Retrieved from
Halkias, M. (2011, December 7). J.C. Penney buys stake in Martha Stewart’s company. The Dallas Morning News. Retrieved from
Timberlake, C., & Townsend, M. (2012, February 28). Macy’s says Martha’s dance card is too full.Business Week. Retrieved from
Make a well-written report with a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as
headings or subheadings such as “Johnson’s pricing strategy,” instead of a sentence or a question. Read and cite article listed above, supplemented with any
other articles related to J.C. Penney, and develop a report addressing following issues.
Briefly describe Johnson’s pricing strategy, also providing background on the company and department store industry.
Explain why Johnson’s pricing strategy did not work. Support your position in terms of environmental factors such as economy, the competition, and
changing consumer behavior.
What do you think Johnson could have done better? Take into account J.C. Penney’s segmentation, positioning, and branding strategies to explain this issue.
Compare J.C. Penney’s current pricing strategy and Johnson’s pricing strategy, based on your research on the most recent situation of J.C. Penney. How do
you think J.C. Penney would perform in the next five years? Take into consideration the relationships between pricing and other aspects of the marketing
effort such as a change in merchandising, logo, atmospherics, use of celebrity spokespersons, and so on.
Assignment Expectations Regarding Your References and Defense of Your Positions
Write clearly, simply, and logically. Your paper should be 750-1500 words long, excluding title pages and references, but quality of writing is more
important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Back up your positions or opinions with references to the required reading found in the Module 1-4 Background reading and Ongoing Useful Resources. In
using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will
be on the defense of the positions you take on the issues. Also remember that:
The “why” is more important than the “what.”
The defense of your positions on the issues is more important than the positions you take.
Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you
understand the concepts presented. Do not include definitions or summaries of the readings or simply describe what the company did. Instead, your
responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can
apply them to this particular case. Vague, general answers will not earn a good grade.
Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and
link those citations to references at the end of the paper.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from https://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/
These discoveries show a desperate need to create systems for beating the malady utilizing the accessible restorative innovation. Uniquely, moment access to restorative administrations is a basic determinant of the consequences of heart-related ailments (Meyer, et al., 2008). To this impact, EMS has a noteworthy part in the heart maladies particularly in nations like Saudi Arabia where heart illnesses shape a significant piece of the aggregate passings. Heart assaults show certain side effects, and crisis reaction could help reduce a portion of the perils related with the ailment. In such manner, the proposed explore would like to assess if EMS has a commitment to the treatment of CVD. Given the justification for leading the proposed inquire about, there is a need to express the exploration addresses that will shape the reason for the foreseen examine. Task In this view, answer the accompanying exploration questions; 1. What is the part of crisis therapeutic administrations in the arrangement of medicinal services? 2. Does EMS give pre-healing center care to individuals with CVD? 3. How does EMS add to the treatment of CVD? While there is adequate confirmation that EMS has a part in the treatment of passings from wounds and other perilous conditions, there is little data about its commitment to the treatment of CVD. For the most part, such data is critical to Saudi Arabia's general wellbeing, where heart ailments cause somewhat not as much as half of the passings. Study References Aje, T. O., and Miller, M. (2009). Cardiovascular sickness: A worldwide issue reaching out into the creating scene. World Journal of Cardiology, 3– 10. Alanazi, A. F. (2012). Crisis therapeutic administrations in Saudi Arabia: An examination on the hugeness of paramedics and their encounters on obstructions as inhibitors of their effectiveness. Global Journa of Applied Basic Medical Research, 34-37. Kalaf, H., AlMesned, A., Soomro, T., Lasheen, W., Ewid, M., and Al-Mohaimeed, A. A. (2016). Cardiovascular infection hazard profile among youthful Saudi ladies of Al-Qassim, Saudi Arabia: A cross-sectional examination. Global Journal of Health Sciences, 29– 37. Kobusingye, O. C., Hyder, A. A., Bishai, D., Joshipura, M., Hicks, R. E., and Mock, C. (2006). Illness Control Priorities in Developing Countries. second version. New York: Oxford University Press. Mebazaa, A., Yilmaz, M. B., Levy, P., Ponikowski, P., Peacock, W. F., Laribi, S., . . . Filippatos, G. (2015). Proposals on pre-clinic and early healing facility administration of intense heart disappointment: an agreement paper from the Heart Failure Association of the European Society of Cardiology, the European Society of Emergency Medicine and the Society of Academic Emergenc. European Journal of Heart Failure, 544-558. Meyer, K. A., Decker, K., Mervis, C. A., Louder, D., Bradshaw, J., DeVader, S., and Wigand, D. (2008). Crisis Medical Services Data for Cardiovascular Disease Surveillance, Program Planning, and Evaluation in Maine. Forestalling Chronic Disease, A54. Ponikowski, P., Anker, S. D., AlHabib, K. F., Cowie, M. R., Force, T. L., Hu, S., . . . Filippatos, G. (2014). Heart disappointment: anticipating infection and passing around the world. ESC Hear Failure, 4-25. World Health Organization. (2014). Saudi Arabia - Noncommunicable Diseases (NCD) Country Profiles. Geneva: W.H.O. Nursing - Factors Affecting Job Satisfaction of School Nurses Decide the parts of school nurture in Bahrain, the levels of employment fulfillment among school nurture in Bahrain and the connection between Job fulfillment independence and occupation viability. As per Lightfoot and Bines (2000), there is little research concerning the nursing calling in schools. The little research accessible is centered around exploring the part of medical caretakers in schools. Subsequently, this examination will offer bunches of new data concerning the topic. School nursing program is a critical part of Public Health Directorate in Bahrain. It is in charge of giving first line therapeutic help to understudies and staff individuals, and guaranteeing they are in ideal wellbeing and in a protected and solid condition, which cultivates successful learning (Schainker et al. 2005; Taras et al. 2004; Wolfe 2006; Wolfe and Selekman 2002). School nurture in Bahrain are under Public Health Directorate, and their discernments on parts, factors influencing work fulfillment and the connection between work fulfillment, independence and self-viability have imperative commitment to the change of Nursing Services in Public Health. Variables Affecting Job Satisfaction of School Nurses This investigation discovers school medical caretakers comprehend work fulfillment to mean sentiments of bliss, satisfaction and happiness acquired from playing out your activity. It is a best human asset issue crosswise over numerous associations connected with positive work demeanor, work responsibility, higher profitability and occupation maintenance (Okan and Akyuz, 2015; Roethlisberger and Dickson, 1939). Different investigations (Butler and Rose, 2011; Hegney et al., 2006; Williams, 2014) discover school attendants have low levels of employment fulfillment related with less affirmed medications and restorative hardware. Be that as it may, in Bahrain, the present examination finds both government and tuition based school medical attendants have general large amounts of employment fulfillment (Mean=3.80) with non-public school medical attendants revealing more elevated amounts of occupation fulfillment (Mean=3.97 versus 3.57). School nurture in Bahrain relate their activity fulfillment to inborn, extraneous and individual factors as clarified in the following two segments. Investigation of the portrayals of the Self in TWO of the before the war writings In the section entitled "Me", Bennett and Royle investigate the thought of Self in writing and scholarly hypothesis, raising vital issues, for example, the propensity toward solipsism in sentimental writing, the way that the "I" or "me" is generally decided, that one is liable to dialect, and that sentimental and post-sentimental writing is delicate to the part of otherness, making us "mindful of what may be depicted as our obligations in connection to otherness" (136). Compose an examination of the portrayals of the Self in TWO of the prewar writings we have contemplated up until now. Allude to no less than one of the issues raised by Bennett and Royle in the previously mentioned section. Note that you don't need to confine your decision to scholarly messages including a first-individual storyteller/beautiful voice. Compose 1200 to 1500 words (citations and works refered to included). Utilize the MLA reference style. Works that ought to be refered to are the accompanying: Walt Whitman. "Melody of Myself" (segments 1-24, 33, 51, and 52; lyric, ca. 45 pages) Ralph Waldo Emerson. "Confidence" (paper, ca. 25 pages) Andrew Bennett and Nicholas Royle. An Introduction to Literature, Criticism, and Theory, Fifth Edition (2016). Chosen parts are; "Me", and "The content and the world" The confidence and the reference book about writing will be given in a pdf arrange however Song of Myself can be found here with the specific areas here: https://www.poetryfoundation.org/ballads/45477/tune of-myself-1892-rendition Page numbers can be found here: https://muse.jhu.edu/book/48060. The development in media has prompt extension in commercial administrations throughout the years to a significant part of the country. Concern with respect to effect of commercials has developed in Pakistan and this investigation intends to assemble information that dissects its effect on the general public. We will discover that feelings evoked among the watchers by notices that component female and male models in various sex parts is an essential worry as it has influenced the social esteems display inside our general public. To be exact, unethical behavior exposed through these ads has pretty much weakened whatever was left of our religious esteems. Steady commercials containing profane substance has prompt individuals being inclined to it which will undoubtedly happen had no remedial measure been taken auspicious. We explore that how do kids and teenagers see ads which change their mind at a young age. In conclusion, the decisions of commercials under the laws of Islam that is Sharia'h, are shrouded in this investigation which will feature the moral perspectives which ought to have been a basic piece of our general public. An Overview of the Topic Research is directed to survey the effect of promoting on our general public. Since the beginning of publicizing, protests and feedback have run seething. Does it strongly affect society? Does it truly impact and influence a large number of people staring at the TV, perusing magazines and tuning in to the radio each day? The development of the media has given us more power and information, however its development incited us to consider its positive and negative effects on our general public. We encounter its implications in our own lives and in the public arena in general. Promoting capacity isn't of current beginning, even the Romans working on publicizing. The dealers in early circumstances utilized their boisterous voices to get the consideration of buyers and illuminate them of the accessibility of their administrations. After the advancement of retail locations, brokers turned out to be more worried about drawing in deals and clients. Illuminating clients about their items and administrations was imperative to build deals. Subsequently utilization of signs on stores and other significant spots turned into an approach to achieve its clients. With the quick development in business sectors and increment in clients, the centrality of publicizing likewise developed. Diverse publicizing strategies and techniques were then created keeping in mind the end goal to make due with the rising pattern. Publicizing assumes an essential part in our general public. It similarly runs as an inseparable unit with uncommon obligations yet the social performing artists don't completely comprehend the effect that it has on them. Promoters are very much aware of its general public and subsequently utilize appropriate procedures to achieve its market. Barely any illustrations are standard promotions, TV plug promotions, content informing commercials, online video advertisements and print promotions. Every one of these techniques let sponsors offer an alternate route for a shopper to end up more engaged with the showcasing procedure. Each time a man opens a daily paper or turns on the TV, he or she sees promotions in immense amounts which brings about an ever increasing number of odds of being diverted without even deliberately knowing it. The most exceedingly awful part is that the greater part of the watchers are adversely influenced by it at an intuitive level. It is a critical subject to talk about with reference to whether notices influence our general public or not. There has been no examination led in this field already however this social issue needs consideration in our general public. The principle motivation behind this examination is to know the connection between how the general public responds to various kinds of ads and how it influences their brain research. Promoting has changed in its capacity, predominantly in view of the change from educational to a more expressive reasonable approach to speak with buyers. Already buyers were presented to instructive promotions which made less demanding for them to settle on a choice by investigating the positives of items and the negatives of contenders. The promotions and their composes have changed after some time, now they accompany more feelings and estimations. This style of promoting and publicizing conveyed all through the twentieth century, with the presentation of the Internet and other mechanical mediums it ended up simpler to coordinate and speak with the buyers straightforwardly. >GET ANSWER