Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or dollars)
Identify any further segmentation that may be needed to reach the best target or set of targets for your client’s product/service offering.
specify projected market growth of each segment over 3-5 years
Estimate your expected market share as a percent of each target segment
explain the rationale for your estimates, considering the competitors and their market share, and your client’s competitive position;
specify all assumptions you used in your estimation (e.g., about price, competitors’ market share, new entrant threat),
show all your calculations so they can be readily verified
Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support market entry? Competitive positioning? (You may have



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