Marketing Plan

Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or dollars) Identify any further segmentation that may be needed to reach the best target or set of targets for your client's product/service offering. specify projected market growth of each segment over 3-5 years Estimate your expected market share as a percent of each target segment explain the rationale for your estimates, considering the competitors and their market share, and your client's competitive position; specify all assumptions you used in your estimation (e.g., about price, competitors' market share, new entrant threat), show all your calculations so they can be readily verified Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support market entry? Competitive positioning? (You may have    

Sample Solution