Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or dollars)
Identify any further segmentation that may be needed to reach the best target or set of targets for your client’s product/service offering.
specify projected market growth of each segment over 3-5 years
Estimate your expected market share as a percent of each target segment
explain the rationale for your estimates, considering the competitors and their market share, and your client’s competitive position;
specify all assumptions you used in your estimation (e.g., about price, competitors’ market share, new entrant threat),
show all your calculations so they can be readily verified
Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support market entry? Competitive positioning? (You may have

 

 

Sample Solution

This question has been answered.

Get Answer