Explain some marketing practices you have witnessed.
The marketing practices could be from:
*Artefacts you have collected in your marketing scrapbook (marketing scrapbook meaning mentioned throughout the textbook)
*News stories on marketing practices you have read in the Financial Times and elsewhere (e.g., about marketing during the lockdown)
*The topical issues you study in the last weeks of the teaching term (e.g., news consumption, consumer data).
If you are stuck for ideas, here are two you could choose from:
*Document a recent purchase you made; use concepts from the module to explain how marketers influenced your decision (and how others failed to influence you).
*Document your news consumption and the marketing you see while consuming the news; use concepts from the module to explain your news consumption and any patterns in advertising you see.
You must work within the following constraints:
This item should be ~1000 words.
Except for the 'data' about the marketing practices, you should only use concepts from the textbook and the external readings within the textbook.
Citations, bibliographic entries, artefacts and diagrams are not included in the word limit
Citations and bibliographic entries should be in Harvard format.
the text book Link is https://qmul-bus136-2021-22.pricklypixie.com/1-history-marketing-theory-practice.html the login for it is: username: pixiemarketi
Sample Solution