As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor on mental health
create a 10- to 15-slide Microsoft® PowerPoint® with notes
The presentation should showcase your proposed marketing project plan and the integrated advertising campaign and should on mental health
Summarize the need for your new hospital program in your community.
Identify key data points you collected that support the need of the new program.
Identify the chosen marketing strategy for your new program.
Define your targeted audience based on your market segmentation in previous assignments.
Include your specific message(s) you will use in your integrated advertising campaign.
Identify the tasks and their order of importance needed to implement your marketing project plan.
Explain when and how you will evaluate your marketing project plan.
Identify a projected timeline of evaluation.
Identify tools you will use to evaluate your plan.
Identify resources and data that will be used to determine success in your marketing project plan and new program.
Based on anticipated changes in the future, discuss how health care marketing strategies can change.
Consider external influences that may guide strategy changes.
s regarding environmental issues as a threat but this do by a referent object in a specific social, political, linguistic structure. (Stritzel, 2007) The vague conceptualisation of the specific referent object as mentioned by the Copenhagen School – need the post-structural position created by the second generation of securitisation scholars where they stress the importance of the role the audience play along with setting the socio-political environment. (Salter, 2008) The purpose of this essay was to assess critically the strengths and weaknesses of the securitisation theory. After discussing the concept of the securitisation theory as conceptualised by the Copenhagen School, the essay went on to discuss how the theory was developed by second generation of securitization scholars by focusing on “what conditions the social content and meaning of security produced threats.” (Balzacq, 2010) The essay then went on to discuss the stance the Aberystwyth School had on the voice of the audience and finally, the idea of environmental securitisation was discussed. It can be argued that security may not be a negative practice, which as discussed above involves the use of hard power but instead the emancipation from the “relative objectivism” affecting both traditional stance on security and the Copenhagen School work. Therefore, it can be said that the concept of security can be revised to provide a unified position on security. In regard to the securitisation of environmental degradation, environmental issues can be tackled rather than those issues being exploited politically. This essay has provided a range of strength and weaknesses to the Securitisation theory.>GET ANSWER