Technology is ubiquitous; it is everywhere. Since humans are social creatures that need to interact, cell phones and social media have become those anchors in our world and our relationships. Cell phones have exceeded being a tool of communication and have become our companion, and in some cases, an addiction. Organizations understand that in order to succeed, they need to evolve to include technology and social media.
Imagine you are a marketing specialist at a consulting firm and have been asked to present to a nonprofit organization to assist them in achieving their mission. Your assignment is to provide insights into how technology has changed the way people interact and how the organization can use these insights to further its mission.
Create a 10- to –12-slide Microsoft® PowerPoint® presentation with narration/comprehensive corresponding speaker notes for each slide that addresses all of the following key elements:
Present the selected nonprofit organization. What's its name? Where is it located? Describe the selected nonprofit organization and its mission. Describe how technology has changed how humans interact with each other and businesses. Explain the attention economy and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use the attention economy to its advantage? Explain micro-coordination and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use micro-coordination to its advantage? Explain FOMO and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use FOMO to its advantage?
Slide 3: Technology's Impact on Human Interaction 📱
Element
Content
Title
The Digital Shift: How Technology Changed Interaction
Key Change 1: Pervasive Connectivity
24/7/365 Reach: Cell phones and social media mean we're always reachable, moving from scheduled interactions to constant, instantaneous communication.
Key Change 2: Shifting Relationships
Digital Companionship: Phones moved from just being a tool to a companion and anchor in relationships, blurring the lines between physical and virtual presence.
Key Change 3: Public-Facing Lives
Increased Transparency: Social media turns personal actions (and organization activities) into public content, fostering a culture of sharing, commenting, and real-time feedback.
Key Change 4: Accessibility and Scale
Global Reach: Information and calls to action can now reach millions instantly, replacing geographical limitations with network limitations.
Insight for HFHI
Interaction is now frequent, instantaneous, public, and often mediated by a screen. Your mission engagement must meet your audience where they are—which is online.
"We all know technology is everywhere, but let's quantify its impact on human interaction. The shift is fundamental. We moved from scheduled communication to pervasive, instantaneous connectivity. Our phones are more than tools; they've become companions, mediating our relationships. Secondly, our lives have become public-facing. Social media has created a culture of increased transparency where every action, every build day, every success, is shareable content. For Habitat, this means your mission impact has the potential for global accessibility and scale. The key takeaway is that interaction is now frequent, instantaneous, and public. Your engagement strategy must acknowledge and utilize this digital reality."
Slide 4: The Attention Economy: Concept & Opportunity 🧠
Element
Content
Title
Concept 1: The Attention Economy
Definition
The Attention Economy views human attention as a scarce commodity in an information-rich world. Since there's a flood of content, success depends on an organization's ability to capture and hold an individual's attention.
Relevance for HFHI
HFHI must compete not only with other nonprofits but also with entertainment, news, and personal content for a potential supporter's limited attention span.
Opportunity
Translate the mission's tangible impact into highly visual, emotionally resonant, and easily digestible content.
Sample Answer
Nonprofit Technology & Engagement Strategy
Slide 1: Title Slide 🎯
Element
Content
Title
Harnessing Digital Engagement: Technology Strategies for Mission Success
Subtitle
Insights on Interaction, Attention, and Coordination
Presented By
[Your Name/Title, Consulting Firm Name]
Date
November 3, 2025
Speaker Notes (Approximate Time: 1 minute)
"Good morning/afternoon, everyone. I'm [Your Name] from [Consulting Firm Name], and I'm delighted to be here today. Our firm specializes in helping organizations, particularly nonprofits, navigate the complexities of the digital landscape to enhance their impact. The core of this presentation is to provide you with actionable insights into how the evolving digital world has changed human behavior and, most importantly, how your organization can leverage these changes to not only achieve but exceed your mission goals. This is about transforming ubiquitous technology into a powerful engine for change."
Slide 2: Introducing the Nonprofit: Habitat for Humanity International 🏡
Element
Content
Organization Name
Habitat for Humanity International (HFHI)
Location
Global Headquarters: Americus, Georgia, USA (Operates globally through affiliates)
Mission
"Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope."
Description
A global nonprofit housing organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat partners with people in need of decent and affordable housing to build or improve their homes. Homes are built using volunteer labor and donations, and then sold to qualified families at no profit with affordable, no-interest mortgage loans.
"The nonprofit we'll be focusing on today is Habitat for Humanity International. Habitat is a globally recognized organization, headquartered in Georgia, USA, but operating through local affiliates worldwide. Their powerful mission is centered on 'putting God's love into action' by bringing people together to build homes, communities, and hope. They achieve this by partnering with families who need decent, affordable housing, utilizing volunteer labor and donations to build homes and provide no-profit, no-interest mortgages. Habitat's model is inherently social—it's about people working side-by-side. Our challenge is to translate this core social value into the digital sphere to amplify their reach and resources."