Marketing - The New Consumer
Using Mintel/Passport/Nexis databases, you will critically evaluate a company’s target audience and critically analyse the key influences impacting upon the buyer behaviour of its customers. In doing so, you should critically examine key marketing concepts and terminology related to this section of the report
For the same organisation you should critically evaluate the application of marketing practices from the point of view of the consumer and assess the current role of trends in marketing as components in the contemporary commercial environment. Students should critically discuss this theory in light of the ONE of the following contemporary issues
Either
1, Digital (for instance: On line selling, the use of digital apps, added value through digital innovations.)
Or
2, The impact on the environment, legal, ethics, culture, society etc