You are the director of sales for either (1) a major chain lodging property in St. Louis, MO, or (2) a major cruise line. The GM has asked that your team
provide a creative idea to promote a special product or service. Based on what you have read about marketing lodging:
Choose one of the following group types and create a total of 2â3 paragraphs (minimum 200 words) that can be put on the hotelâs or cruise lineâs web page to
advertise the property to that specific group. Remember to highlight the needs and wants and the ideal amenities for the group you choose.
Motherâs Day brunch
Wedding package
Corporate meeting package
Government meeting package
Weekend getaway
Then, offer a constructive and positive critique of another classmateâs hotel or cruise lineâs webpage content as a potential guest. Remember netiquette and
critique the content, not the person.
Would the website content convince you to make a reservation if you were part of the targeted market (i.e., group type) it was directed to? If so, why?
Sample Solution