You can pick from nine different cases to write about.
1) Download/read ‘Case Studies on UNICEF Programming in Child Protection’
2) Choose one of the nine programs described in the case study report.
2a) Children in Conflict with the Law (Afghanistan)
2b) Birth Registration Rates (Brazil)
2c) Child-Friendly Spaces (Congo)
2d) Child Protection (Indonesia)
2e) Safe Schools (Jordan)
2f) Child Protection Center (Kenya)
2g) Child Protection System (Malawi)
2h) Female Genital Mutilation (FGM) (Senegal)
2i) Child Labor (The Sudan)
3) Provide an executive overview of the situation described in case study (1.5 pages)
3a) Describe the cause including a brief history of the cause and a detailed description of the cause from

both broad (global) and narrow (local) perspectives. Provide data and trends as well as a well references

review of the social impact of the cause.
3b) Describe the geographic location identified in the case. Provide an analysis of the impact of the cause

on the location/people.
4) Identify and describe a nonprofit organization that could adopt your chosen case. (1.5 pages)
4a) Clearly show that the nonprofit’s mission aligns with the cause. Participating in the cause should

support part of the nonprofit’s mission.
4b) Discuss the resources of the nonprofit and how they could use them (deploy them) to help this cause.
5) Identify and describe a for-profit organization that could adopt your chosen case. (1.5 pages)
4a) Clearly show that the for-profit’s products and/or services align with the cause. Participating in the

cause should be supported by the products they offer or the markets they serve. Recall how Pampers

(diapers) supported a baby related health cause which made sense since Pampers are for babies and

there is a natural synergy between the product and the cause.
4b) Discuss the resources of the for-profit and how they could use them (deploy them) to help this cause.
6) Outline an integrated digital campaign for a single event or program that your nonprofit could launch to

build awareness for the cause. See, https://causemarketing.com/ for multiple examples of cause-

marketing campaign examples. (2-3 pages including examples)
6a) Be creative and have fun! Create a theme, provide a timeline and ad copy. Include scripts/text and/or

other media for outlets that you will use such as: Twitter, Instagram, Facebook, e-mail, and YouTube.
6b) Specifically include your for-profit organization in a way that supplements the nonprofit within the
campaign.

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