‘Markets at the Bottom of the Pyramid are fundamentally new sources of growth for multinationals’ (Prahalad and Hammond, 2002).
Define the concept of Bottom of the Pyramid and explain the ways in which MNEs can effectively target the Bottom of the Pyramid market segment. Why the urban Bottom of the Pyramid market is more attractive for multinational enterprises than the rural Bottom of the Pyramid market. In addition, discuss the most appropriate marketing strategy for the urban Bottom of the Pyramid market. How multinationals can thrive in this low-income market. Discuss also the limitations of the concept. Illustrate your answer with examples.
Feng shui is an ancient Chinese philosophy about how humans and their environments interact and have relationships. It encompasses the principle that everything has energy and is connected to everything else. It is stemmed in the belief that based on laws of nature, principles, theories and techniques we can understand how to create an environment that allows us to be in harmony and balance. It also can guide us to enhance certain areas of our lives. The basic principle of feng shui is chi or energy. It is a feng shui principle that is used through all of life. It links the energy of all things together. There can be chi or energy of earth, the atmosphere and people. We can see the quality of chi expressed through areas of color, form, shape, sound and the various cycles in nature. Feng shui principles work to ensure that the chi is allowed to keep flowing and not get stuck or depleted. In feng shui principles, there are two main types of feng shui that we need to consider. One of these is physical and contains the actual structures, surroundings, buildings, roads and design. The other involves directional influences that although are invisible, still have an influence on our lives and how we relate to space and time. We need to take both feng shui principles into consideration when evaluating the chi qualities of an environment. According to feng shui, if an area in the environment is not being conducive to providing good chi, there are cures or fixes that we can use to return the chi to a natural healthy state and continue to flow throughout the space. We can fix or correct the feng shui of an area by making small or big adjustments and applying feng shui techniques. These techniques incorporate the use of different elements to create balance and harmony. >GET ANSWER