Marriott International’s 30 brands plus Ritz Carlton Reserve

For today’s class, you will explore Marriott International’s 30 brands plus Ritz Carlton Reserve. The purpose of this assignment is to 1) understand why hotel companies have multiple categories and several brands in each category, 2) analyze each brand and determine the positioning and targeting strategies involved, and 3) suggest a new profitable approach.   Please visit the website (https://www.marriott.com/marriott-brands.mi), read about each category and brand, do additional research about each brand, and answer the following questions: Which brand(s) did you like the most and why? (St. Regis & JV Marriott & the luxury collection -> nature) What is the positioning strategy of the brand(s) you mentioned above? Who are their target segments? If you had an option to eliminate one or two brands, which brand(s) would you choose and why? If you can add a new brand, what kind of brand would you suggest and for which category? Is there any niche market you can identify that is not well targeted by the 30 brands Marriott owns? Please explain the new brand you want to add and discuss the target market. Please be creative (but make sure it is a profitable approach).