Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.

Prompt
First, choose a Fortune Global 500 company from the following list.

Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the company’s website and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:

Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Journal Entry: Researching a Fortune Global 500 Company

Company: Toyota Motor Corporation

Overview: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Japan. The company is one of the world’s largest automakers, offering a wide range of vehicles, including cars, trucks, SUVs, and hybrids. Toyota is known for its focus on quality, reliability, and innovation.  

Customer Base: Toyota primarily serves individual consumers, although it also sells vehicles to businesses and fleet operators. The company has a strong presence in both developed and emerging markets, catering to a diverse customer base.

Journal Entry: Researching a Fortune Global 500 Company

Company: Toyota Motor Corporation

Overview: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Japan. The company is one of the world’s largest automakers, offering a wide range of vehicles, including cars, trucks, SUVs, and hybrids. Toyota is known for its focus on quality, reliability, and innovation.  

Customer Base: Toyota primarily serves individual consumers, although it also sells vehicles to businesses and fleet operators. The company has a strong presence in both developed and emerging markets, catering to a diverse customer base.

  • Economic Disadvantage: Individuals with limited financial resources may be more vulnerable to predatory marketing practices.
  • Language Barriers: Individuals who do not speak the language of the marketplace may be at a disadvantage.
  • Social Isolation: Individuals who are socially isolated or lack support networks may be more vulnerable to exploitation.

Government Regulation and Ethics

There is a strong ethical argument for greater government regulation to protect vulnerable consumers. Vulnerable consumers are more likely to be targeted by deceptive or predatory marketing practices, and they may have difficulty understanding their rights or seeking redress.

Government regulation can help to protect vulnerable consumers by:

  • Prohibiting deceptive or misleading marketing practices: This can include regulations related to advertising, labeling, and pricing.
  • Requiring clear and understandable disclosures: Businesses should be required to provide clear and understandable information about their products or services, including any potential risks or limitations.
  • Establishing consumer protection agencies: These agencies can investigate complaints from vulnerable consumers and take action against businesses that engage in unfair or deceptive practices.

Christian Worldview and Marketing to Vulnerable Consumers

From a Christian perspective, businesses have a moral obligation to treat all consumers with dignity and respect. This includes a responsibility to protect vulnerable consumers from exploitation and harm.

The Bible teaches us to love our neighbor as ourselves (Mark 12:31). This principle can be applied to business practices, requiring businesses to treat consumers fairly and ethically, regardless of their vulnerability.

Additionally, the Christian worldview emphasizes the importance of justice and compassion. Businesses should strive to create a just and equitable marketplace where all consumers are treated fairly, regardless of their circumstances.

By considering the ethical implications of their marketing practices, businesses can contribute to a more just and compassionate society.

 

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