McKinsy's article-Mckinsey & Company's "The new consumer decision journey" and " McKinsey & Company's "No customer left behind:

Write the observations and lesson learned from McKinsy's article-Mckinsey & Company's "The new consumer decision journey" and " McKinsey & Company's "No customer left behind: Discuss how to drive growth by putting personalization at the center of your marketing", plus knowledge of Market segmentation, target market selection and positioning, and 4Ps.                                                

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