Measure the success of your social media efforts

  Show how you plan to measure the success of your social media efforts. Please be aware of the different qualitative and quantitative metrics that can help you improve the tactics and pivot as needed. Instructions: Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign. This includes: • Metrics to track - Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at the beginning of the SMMP. Please recommend the best method to collect the data for analysis. (both qualitative and quantitative ways, tools- likes, views etc.