The general aim of the research is to analyze how the use of Microblog changes the development of media in China. From this primary objective, some research questions can be derived to answer the research objective. They include:
1. What are the various ways to use microblogging?
2. What is the rate of microblogging in China?
3. Who are the most common users of microblogging in China?
4. What are the recent trends in microblogging in China?
5. How does the advanced Chinese media use microblogging?
6. What are the advantages of microblogging on the development of the media in China?
7. What are the limitations of microblogging on the development of advanced Chinese media?
8. What are the recommendations to enhance microblogging to benefit the advanced Chinese media?
