A “biased view” doesn’t necessarily mean that it’s “bad”—it could be a point of view that you actually agree with.
On the other hand, what we normally associate with
bias in this sense is often “racist” or “ageist” or “sexist.” The idea here is to identify how various kind of
media communicate a particular point of view through verbal [and perhaps non-verbal] communication.
Instructions:
- According to your interests and what’s available to you, select at least two different
examples of media in which you have identified particular types of language use.
a. Both of your examples could be from the same type of media [for example, women’s
magazines] but they must be different example of different kinds of bias.
b. Or, you could have two examples of the same kind of bias [for example, ageism] but from
different types of media.
c. Or, your two examples can be both different media and different biases. - In addition to the actual words being spoken, it may be important to take note of the speaker
(age, gender, ethnicity, etc.), his or her style (gestures, tone of voice, manner of dress, etc.), and
any kinds of images (of people or other images) that are used to make the verbal message more
powerful (that is, non-verbal communication). Take this into consideration if it’s relevant to the
samples you selected. [If it’s not relevant, don’t worry about it]. - Look for language [and non-verbal cues if relevant] that promotes a biased point of view.
Examine the language samples for ageist, sexist, racist or any other “type” of bias. Again,
remember that bias can seem positive; it could be something you agree with, or that you think is
“true.” For example, if you are using political speech, you may very well agree with it. Also,
remember that often things that you or I might interpret as “biased” may be the sincerely held
beliefs on other people—in other words, this isn’t just a simple analysis, because speakers and
listeners may interpret things quite differently. Bias might be unconsciously communicated; OR, it
might be purposefully included to promote an agenda—or even just to sell something. Bias can be
overtly and consciously expressed, or it can be more subtle and unconsciously expressed. If
unconsciously expressed, it may be the result of underlying cultural attitudes and beliefs.
a. In your analysis, try to set aside how YOU personally feel, and analyze the media samples
objectively. Your goal here is to be an anthropological fieldworker and try to identify
cultural values being expressed by media in this society. What is being implied?
b. Potential sources:
• Television (news, ads, infomercials, etc.)
• Political ads or websites
• Internet websites, blogs, Youtube posts, etc. on various topics
• Popular magazines, women’s magazines, political magazines
• Public service announcements
• The words of songs on the radio
• Newspap
Sample Solution
