You are the public relations officer for the International Security and Assistance Force (ISAF) in Afghanistan. ISAF is the military command under the North Atlantic Treaty Organization responsible for security, stability, and reconstruction in Afghanistan. Your commander has indicated that the Taliban insurgents have been gaining in popularity primarily through their effective use of the media. He believes ISAF needs to develop a better relationship with the media to help mitigate the insurgents’ attempts to gain support and positive public sentiment through their media efforts.
You have been selected to lead the media campaign for ISAF. Through extensive liaison, you have been allowed to write 1 article that will run simultaneously in the major news publications throughout the United States, Europe, Afghanistan, and Pakistan.
Your commander has given you the freedom to write what you feel is necessary, so long as it contains the following at a minimum:
Assignment Guidelines
Address the following in an article of 900–1,200 words:
Provide a brief overview of ISAF’s mission.
Include a clear identification of the ISAF commander, deputy commander, and chief of staff (including country of origin).
Briefly summarize 3 good news stories that show ISAF’s involvement in the community. The 3 articles must pertain to one of the following:
Agriculture
Government
Education
How can media coverage of terrorist attacks influence public opinion of governmental affairs? Explain.
How does a nation’s efficient response to attacks psychologically influence its citizens? Explain.
What effects can media coverage of terrorist attacks have on a nation’s activities? Consider the following in your response:
Economy
Agriculture
Transportation
Crime
Local communities
What fear-management techniques utilized within the international arena have been apparently successful? Explain.
Sample Solution
