Description
Read chapter 9 and address the below review questions:
What is a strategic alliance? What are the three major types of strategic alliances firms form for the purpose of developing a competitive advantage?
What are the three corporate-level cooperative strategies? How do firms use each of these strategies for the purpose of creating a competitive advantage?
Why do firms use cross-border strategic alliances?
What risks are firms likely to experience as they use cooperative strategies?
What are the differences between the cost-minimization approach and the opportunity-maximization approach to managing cooperative strategies?
Sample Solution
