Mission and Vision statements

Mission statements answer the question, “What is our reason for being?” Here are the mission statements for three companies, drawn from their websites:
Hilton: “To be the preeminent global hospitality company—the first choice of guests, team members, and owners alike.”
Facebook: “To give people the power to share and make the world more open and connected.”
Patagonia: “Build the best product, cause no unnecessary harm [and] use business to inspire and implement solutions to the environmental crisis.”
ANSWER THE FOLLOWING: Do you think any of these mission statements could be adapted to different companies offering different products or services? Give an example.
ision statements answer the question, “What do we want to become?” or “Where do we want to go?” Here are the vision statements for three companies, drawn from their websites:
Hilton Hotels: “To fill the earth with the light and warmth of hospitality.”
Facebook: “People use Facebook to stay connected with family and friends, to discover what’s going on in the world, and to share and express what matters to them.”
Patagonia: “We prefer the human scale to the corporate, vagabonding to tourism, and the quirky to the toned-down and flattened out.”
ANSWER: Do these vision statements work? Do they meet Fortune’s criterion of describing “what’s happening in the world you compete in and what you want to do about it. It should guide decisions."

Sample Solution