Develop a mission statement for a Human Services professional. In the statement include what you believe should be the goals and expectations for every professional.
Read “Ten Criteria for Evaluating Mission Statements” (attached) adapted from Applied Strategic Planning by Timothy M. Nolan and Leonard D. Goldstein (2008).
Apple uses surveys to get customer feedback and improve on their products. Currently on their website Apple has a ‘Market Research Survey Feedback’ where they have hired ‘outside market research’ to encourage customers to take part in the survey. This will give the customers a chance to give feedback on their experience with Apple and if there are any issues which may need fixing. Apple takes customer feedback very seriously and they try their best to resolve the issue as soon as possible as they don’t want to disappoint their customers. They rely on their customers to help them with changing and improving their products. This primary research helps Apple understand their customers as they may mention the areas of a product that might need improvements. So by seeing what the customers have given as feedback Apple may try their best to meet those standards but at the same time look at their competitors such as Samsung and how they are performing in terms of their product selling and also looking at their reviews. Apple may launch a new product and might try to find out information about Samsung, to see if they are going to be launching anything new and if so then what products. They do this to be ahead of the game and make a better product. Surveys is a type of qualitative research as surveys often tend to have open-ended questions. This is also a qualitative data as they are looking for improvements for products and services. Apple also uses questionnaires to get responses and feedback from different people from different age groups. The questionnaire is on a website called ‘Survey Monkey’ and the questions are based on what people prefer and what do they use the phones for. By doing this questionnaire it gives an overview of what people like and how and why they use their products. It also mentions which type of products they prefer in terms of Apple products such as IPod, IPad, IPhone or MacBook. By doing this it will show which products are more popular and are more in use. This primary research helps Apple recognise their most popular products. They are able to see which products people prefer more and which products are purchased more often. By seeing which products are more popular it may help Apple to continue producing those products as that’s what the customers may want. By seeing what the customers want it helps Apple understand them better. It also helps understand their competitors as Apple may look what products the Samsung customers prefer and which of their products are most popular. This type of research is also a qualitative research as it again has open-ended questions and they are again looking for answers which mentions improvements for Apple. But this type of research can also be quantitative data but it depends on the way the data is collected in the end. If they may some sort of a chart or a type of data for each question then it will include numerical numbers which will make it a quantitative data.>GET ANSWER