You have been invited as a marketing consultant to advise the company in the following areas;
Analyse its competition & customers and provide appropriate marketing recommendation on how the company may approach its customers better (1500 words).
The report should include the following;
• Introduction
• Background of company
• SWOT analysis
• Competitor analysis
• Customer Analysis
• Recommended Marketing solutions
• Conclusion
• References
In the report, you are asked to refer to journal articles to support your recommended solutions.
Please include GE model, BCG model, PLC strategies
Sample Solution