nfluence behaviour. The most important technique theories of motivation include Vroom’s expectancy principle, aim-setting principle, and reinforcement concept and Adams’ fairness idea. (French, R et al, 2008 Organizational Behaviour p160) Abraham Maslow has a shape which he has known as the hierarchy of desires. There are five basic desires, which people are alleged to uphold. these are physiological, protection, social, esteem and self-actualization. (French, R et al, 2008 Organizational Behaviour p161) Physiological needs are food, drink, safe haven and sex, protection desires are the security and safety from physical and emotional harm. Social wishes seek advice from a want for romance. that means a person will try for correct relationships with human beings and a place within there organization. .(Wilson, F M(2004) Organizational Behaviour and work) The desires that Maslow has at the lowest of the pyramid are based totally on simple needs involved with survival or lower order desires, and those should be happy before a person can visit the subsequent degree on the hierarchy of needs till self actualization which Maslow argued that despite the fact that absolutely everyone is able to, now not many reach this degree. (Wilson, F M (2004) Organizational Behaviour and work) while Maslow’s theory appears to make feel at the start, there's little to reveal that a strict hierarchy works in every day running lifestyles. In fact studies contradicts the order of desires due to the fact in a few cultures they have a tendency to position social wishes before another want. Maslow’s hierarchy additionally has problem explaining cases consisting of the “ravenous artist” wherein a person will forget about there physical desires to benefit a religious need. Maslow additionally shows that one need is glad at a time where there may be no evidence that is authentic. In all motivation theories there are always benefits and downsides, Maslow has been critical of his idea himself, in a declaration he said: “My motivation principle changed into posted two decades ago and in all that time nobody repeated it, or examined, or certainly analyzed it or criticised it. They just used it, swallowed it whole with simplest the minor modification” Ref- Wilson, F.M (2004). Organisational behaviour and paintings. Oxford university press, page146 (Lowry 1982:6 Clayton Alderfer proposed the ERG principle, which may be very just like Maslow’s principle, it additionally describes wishes as a hierarchy. The letters ERG stand for 3 levels of needs: existence, Relatedness, and growth. This concept is primarily based on the work of Maslow, so it has lots which is similar with it but it also differs in a few essential elements. He argues that Maslow’s theory isn't always flexible and as a result of this>