There are many theories in management on motivating humans; among them is Herzberg’s Theory. Frederick Herzberg, a psychologist of the mid-1900s, spent much of his career studying the phenomena of satisfaction and the conditions that influences satisfaction. This is important information for every manager.
Read the section on Herzberg’s Two-Factor Motivation-Hygiene Theory on pp. 502–504 of the textbook. After having done so, answer the following questions:
Briefly explain Herzberg’s theory.
What significance does this theory have for the health care manager?
How can the health care manager capitalize one factor without neglecting the other?

Sample Solution