You’ve been randomly assigned a commercial with a hidden meaning to watch. You will need to watch the videos (as often as needed) and then answer the following questions below. For this assignment, you will also need to find another YouTube-based commercial with a hidden meaning for which you can compare the two commercials and their meaning. Remember to answer each question with a complete paragraph or two to get full credit for the assignment. You can also reference the commercials or find additional commercials to support your ideas, claims, or opinions. Use APA or MLA guidelines when referencing someone else’s work.

Mountain Dew

Questions:

Identify another commercial that you perceived as a hidden message. What is the message, and how does it influence the customers to buy the product?
Often, in marketing, the association is used to evoke a set of feelings. What was the set of feelings that were targeted for the commercials? Are they connected to the hidden meaning or an association? Explain your determination.
Why would a company use hidden meanings or associations in commercials when they could simply just market the product as a quality product?
Please note that full explanations should be provided in response to the questions (1 paragraph minimum for each question). The assignment may also include research into the topic or finding another commercial to do a comparative analysis between the commercials. You must provide a reference list for these assignments, including the commercial link.

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Here’s a potential outline for a 10-12 slide presentation, keeping in mind the need for clarity, conciseness, and a persuasive tone:

Slide 1: Cover Slide

  • Title: Evaluating the Federal Subcontract Opportunity: EEO Compliance and Affirmative Action Implications
  • Subtitle: A Presentation for Top Officials
  • Our Company Logo
  • Your Name & Title
  • Date: May 4, 2025
  • (Speaker Notes: Good morning/afternoon, everyone. This presentation will outline the EEO compliance requirements associated with the potential federal subcontract for the office furniture project. We will explore the implications of developing an affirmative

Here’s a potential outline for a 10-12 slide presentation, keeping in mind the need for clarity, conciseness, and a persuasive tone:

Slide 1: Cover Slide

  • Title: Evaluating the Federal Subcontract Opportunity: EEO Compliance and Affirmative Action Implications
  • Subtitle: A Presentation for Top Officials
  • Our Company Logo
  • Your Name & Title
  • Date: May 4, 2025
  • (Speaker Notes: Good morning/afternoon, everyone. This presentation will outline the EEO compliance requirements associated with the potential federal subcontract for the office furniture project. We will explore the implications of developing an affirmative
  • action plan and ultimately, I will offer a recommendation on whether we should proceed with this significant opportunity.)

Slide 2: Opportunity Overview: The Federal Government Contract

  • Title: Significant Growth Potential: Federal Office Furniture Contract
  • Bullet Points:
    • Highlight the name of our key customer and the significance of their federal contract win.
    • Emphasize the potential volume and revenue associated with our role as the exclusive plastic parts subcontractor.
    • Mention the long-term nature and stability often associated with government contracts.
    • Briefly state the key consideration: the requirement for an affirmative action plan to address potential underutilization.
  • (Speaker Notes: This federal contract represents a substantial opportunity for growth and revenue diversification for our company. Our long-standing relationship with [Customer Name] positions us well to be their key subcontractor for the plastic components. However, this opportunity comes with specific compliance obligations related to equal employment opportunity.)

Slide 3: EEO Compliance Requirements for Federal Subcontractors

  • Title: Navigating Federal EEO Compliance
  • Bullet Points:
    • Executive Order 11246: Prohibits discrimination based on race, color, religion, sex, sexual orientation, gender identity, or national origin. Crucially, it requires affirmative action to ensure equal employment opportunity.
    • Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA): Prohibits discrimination against and requires affirmative action for protected veterans.
    • Section 503 of the Rehabilitation Act of 1973: Prohibits discrimination against and requires affirmative action for qualified individuals with disabilities.
    • Office of Federal Contract Compliance Programs (OFCCP): The agency responsible for enforcing these regulations. Highlight their audit authority and potential penalties for non-compliance.
  • (Speaker Notes: As a federal subcontractor, we would fall under the jurisdiction of these key EEO laws, primarily enforced by the OFCCP. It’s essential to understand that beyond simply not discriminating, we would be obligated to take proactive steps through affirmative action to ensure equal opportunity in all aspects of employment.)

Slide 4: Understanding Affirmative Action: Proactive Equal Opportunity

  • Title: What is Affirmative Action? Moving Beyond Non-Discrimination
  • Bullet Points:
    • Define affirmative action as a set of proactive outreach steps an employer takes to ensure equal employment opportunity for all qualified individuals, particularly those from underrepresented groups.
    • Emphasize that affirmative action is not about quotas or preferential treatment of unqualified individuals, which are illegal. Goals are targets to strive for.
    • Highlight the purpose: to identify and address any underutilization of women and minorities in our workforce compared to their availability in the relevant labor market.
  • (Speaker Notes: It’s important to clarify that affirmative action is a strategic process aimed at creating a level playing field. It involves analyzing our workforce data and implementing specific actions to increase representation where there are demonstrable disparities. This is about ensuring fair access to opportunities for everyone.)

Slide 5: Key Components of an Affirmative Action Plan (AAP)

  • Title: Building a Robust Affirmative Action Plan
  • Bullet Points:
    • Organizational Profile: A detailed snapshot of our company structure and workforce demographics.
    • Workforce Analysis: Categorizing employees by job title, department, and EEO-1 categories to understand our current composition.
    • Job Group Analysis: Grouping similar jobs with comparable content, wage rates, and opportunities.
    • Availability Analysis: Determining the percentage of women and minorities qualified for each job group in the relevant labor market (internal and external). This involves analyzing census data, labor statistics, and relevant applicant pools.
    • Utilization Analysis: Comparing our current representation of women and minorities in each job group with their availability in the labor market to identify underutilization – where our representation is significantly lower than the availability.
  • (Speaker Notes: Developing an AAP involves a systematic analysis of our workforce and the external labor market. The foundation of this plan lies in accurately assessing where underutilization exists by comparing our current workforce demographics with the availability of qualified individuals in the relevant talent pools.)

Slide 6: The Goal-Setting Process: Addressing Underutilization

  • Title: Setting Meaningful and Achievable Goals
  • Bullet Points:
    • Identifying Underutilization: As highlighted, this is the trigger for setting placement goals.
    • Developing Placement Goals: Establishing specific, measurable, achievable, relevant, and time-bound (SMART) goals for increasing the representation of underutilized groups in specific job groups.
    • Considering Factors: Goals should be realistic and based on:
      • The degree of underutilization.
      • The anticipated number of job openings in the relevant job group.
      • The availability of qualified candidates in the labor market.
      • Our company’s projected growth and turnover rates.
      • Feasible outreach and recruitment strategies.
    • Good Faith Efforts: Even if goals are not fully met, demonstrating thorough good faith efforts (documented outreach, training initiatives, process reviews) is critical for compliance. Goals are targets, not quotas, and the focus is on the effort made.
  • (Speaker Notes: The goal-setting process is not about setting arbitrary numbers. It’s a data-informed process that aims to address identified underrepresentation in a practical and sustainable way. We need to consider realistic opportunities for hiring and promotion and commit to proactive efforts to broaden our candidate pools.)

Slide 7: Goal Achievement Requirements: Demonstrating Progress

  • Title: Implementing Action-Oriented Programs
  • Bullet Points:
    • The AAP must outline specific action-oriented programs designed to achieve the established goals. Examples include:
      • Targeted recruitment at minority-serving institutions and women’s professional organizations.
      • Reviewing and revising hiring and promotion processes to eliminate potential bias.
      • Providing EEO and diversity awareness training to hiring managers and employees.
      • Developing mentoring and sponsorship programs for underrepresented groups.
      • Conducting regular audits of hiring and promotion decisions.
      • Establishing internal reporting mechanisms for EEO concerns.
    • Regular monitoring and evaluation of the effectiveness of these programs are essential.
    • Thorough documentation of all outreach, recruitment, training, and other efforts undertaken to achieve the goals is crucial for demonstrating good faith efforts.
  • (Speaker Notes: Achieving our affirmative action goals requires a proactive and sustained effort. We need to implement specific programs and initiatives that actively work towards increasing diversity and inclusion within our workforce. Consistent monitoring and meticulous record-keeping are vital to demonstrate our commitment and progress.)

Slide 8: Integrating AAP Goals with Our Strategic HR Plan

  • Title: Aligning AAP with Our HR Strategy for a Stronger Future
  • Bullet Points:
    • Affirmative action goals should be integrated into our overall human resources strategy, becoming a natural part of how we attract, develop, and retain talent.
    • Recruitment & Selection: AAP goals can inform our sourcing strategies, job advertising, interview panel diversity, and selection criteria to ensure a broader and more diverse candidate pool.
    • Training & Development: Initiatives can be designed to provide development opportunities for individuals from underrepresented groups to enhance their skills and prepare them for advancement.
    • Performance Management: Performance evaluations should be fair and equitable, providing opportunities for growth and development for all employees.
    • Succession Planning: Identifying and developing diverse talent for future leadership roles should be a key consideration.
    • Compensation & Benefits: Ensuring equitable compensation and benefits practices across all employee groups.
  • (Speaker Notes: Viewing affirmative action as separate from our core HR functions would be a mistake. By integrating these goals into our strategic HR plan, we can build a more diverse, equitable, and inclusive workplace that benefits all employees and strengthens our organization as a whole. This alignment ensures sustainability and long-term impact.)

Slide 9: Recommendation: Weighing the Opportunity and Responsibilities

  • Title: Recommendation: A Strategic Decision for Our Company
  • Bullet Points:
    • Potential Benefits: Significant revenue stream, long-term contract stability, opportunity to expand our capabilities, potential for enhanced company reputation as an EEO-conscious organization.
    • Key Considerations: The need for a significant investment of time and resources in developing and implementing a compliant AAP, potential for OFCCP audits and scrutiny, the importance of company-wide commitment to EEO principles.
    • Recommendation: Based on the potential for substantial growth and the understanding that successful AAP implementation is achievable with dedicated effort and resources, I recommend that we proceed with becoming a subcontractor for this federal project. However, this decision must be accompanied by a firm commitment to:
      • Allocating the necessary resources (personnel, training, technology) for AAP development and ongoing compliance.
      • Seeking expert legal and HR guidance in the AAP development process.
      • Ensuring buy-in and accountability from all levels of management.
  • (Speaker Notes: While the prospect of developing and adhering to an AAP may seem daunting, the potential rewards of this federal contract are significant. By proactively addressing the EEO requirements and committing the necessary resources, we can not only secure this lucrative opportunity but also build a stronger, more inclusive, and ultimately more successful company. My recommendation is to move forward with a clear understanding of the commitment involved.)

Slide 10 (or 11): Next Steps: Planning for Successful Implementation

  • Title: Moving Forward: A Strategic Implementation Plan
  • Bullet Points:
    • Secure final approval from top officials to proceed with the subcontract.
    • Engage external legal counsel and HR consultants specializing in OFCCP compliance and AAP development.
    • Form an internal AAP development team with representatives from HR, operations, and senior management.
    • Allocate budget for AAP development, training, and any necessary software or tools.
    • Develop a detailed project timeline for AAP creation and initial implementation.
    • Communicate the company’s commitment to EEO and affirmative action to all employees.
  • (Speaker Notes: If we decide to move forward, a well-defined implementation plan is crucial. Engaging experts early in the process and ensuring clear communication and commitment across the organization will be key to successful compliance and realizing the full benefits of this opportunity.)

Slide 11 (or 12): Conclusion: Embracing Opportunity with Responsibility

  • Title: Conclusion: A Future of Growth and Inclusion
  • Bullet Points:
    • Reiterate the significant potential of the federal subcontract.
    • Re-emphasize the importance of a proactive and committed approach to EEO and affirmative action.
    • Express confidence in our ability to meet these requirements and achieve success.
  • (Speaker Notes: This federal subcontract offers a valuable opportunity for our company’s growth. By embracing the principles of equal employment opportunity and diligently implementing an affirmative action plan, we can not only fulfill our legal obligations but also build a stronger, more diverse, and more competitive organization for the future.)

Slide 12: Reference List

  • Title: References
  • List of sources consulted in APA format (e.g., U.S. Department of Labor, Office of Federal Contract Compliance Programs (OFCCP) website, relevant sections of Executive Order 11246, VEVRAA, Section 503, SHRM resources on affirmative action).
  • (Speaker Notes: This slide lists the resources used to inform this presentation.)

Remember to tailor the specific content and your recommendation on Slide 9 based on a thorough internal assessment of your company’s current workforce data, HR capabilities, and risk tolerance. Good luck with your presentation!

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