structure that involved hierarchy so she can train a successor. Or, the other option is Paakkanen staying and focusing on expanding the company, and not adjusting anything else. Based on the qualities of a red quadrant company, Marimekko must stay task focused and continue to have quick asset turnover (CVA 11). They current are achieving this, but they must keep it up. They also could expand internationally, since their goal is to optimize their company (CFA 1). Either choice fits the control quadrant and can benefit Marimekko. Paakkanen choosing to stay with Marimekko to start training a successor is a strong choice for her and the company. This still gives her control over the company, since she will be personally choosing who will take over for her. She can train her successor to manage exactly how Paakkanen desires. That way, when it comes time for her to retire, she is comfortable leaving Marimekko in this person’s hands. With finding a successor she will be adding some sort of hierarchy within the group, creating even more control for her before she prepares to retire. This boosts diversification of roles in the company, which can be used as a type of reward system. If people are accomplishing their work in a successful time frame and manner, they can hold a higher role in the company. On the other hand, if Paakkanen stays to find a successor she could fall short in a few ways. Her mentality may shift to strictly focus on finding a successor and she may fall behind on her duties with subcontractors or may miss mistakes made by designers. Or, Kirsti may fail to train her successor since she is a micromanager. She may not delegate enough work and training to her successor and then she won’t have someone who is prepared to take over for her.>