New product or service could disrupt the current industry.

  Determine if the new product or service could disrupt the current industry. Identify the risks associated with the development of this new product or service. Growth opportunities: Describe the areas of potential growth for the company. Identify the growth opportunities within the company. Explain how the competitive advantage allows for growth. Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service. Determine if the product or service fits within the capabilities of the company.