You might have noticed that the second Who Is list had several “everyday” or non-traditional leaders. Non-traditional leaders are people who are not in positional leadership (at least not when they start) but have in some way influenced the lives of others (small or big scale). What stands out to you about these kinds of leaders? Do you see yourself as an “everyday leader”?
nce there is no particular market segment on which to take control of. 5. Strategic Fit John Lewis as a partnership has a good level of strategic fit simply because of the vast amounts of business opportunities it employs. For example taking the Waitrose arm of the company, strategically thinking the business could make a sideways move (there is a proper name for this, where the sideways move is taking over the supplier etc) and start taking over their suppliers or even there producers. By doing so this may reduce costs to the company which in turn may lead to higher profit margins. On the other hand however John Lewis may try to launch themselves into a new potential market such as that of personal finance. The company attracts those with a higher income so it makes sense to try and offer them more value added products with what they buy, such as product insurance for example. This is more prevalent now John Lewis has started selling laptops and desktop computers as they can then offer a whole range of extras from carry cases to software right through to insurance. Again though after offering this the company may choose to take a sideways move and take over the suppliers of these goods or even start to produce versions of there own. Depending on what the partnership decides to do however can have serious effects upon, for example if the decision is made to move both sideways and forwards ( Find the correct term for this as it sounds crap) then it may cost an awful lot of money, yet the partnership hasn’t actually strategically fit anywhere as it is trying to do everything at once. Further more, depending on where the movement happens and into what sector could have serious lasting damaging upon the one key intangible asset of the business…its brand name. 6. Recommendations As a direct result of this report, it can be seen that there is definite room for exp>GET ANSWER